Geng Zhijun Talks About Wechat Paying Internet Co'S Mouth Watering For The Real Business Flow.

"Entity business has Internet Co envied traffic entry, but has wasted a lot of traffic in the shop doorway."

In the newly closed China Chain Store Association, "2015 China retail leaders summit and the seventeenth China Chain Industry Conference", Geng Zhijun, deputy general manager of WeChat payment, said that with the popularity of WeChat, almost every customer came to represent a WeChat ID, but the store itself is the entrance of a huge flow.

However, how to turn everyone into effective traffic and generate commercial value is the key problem to be solved in the entity retail Internet strategy.

Geng Zhijun said that payment is the bridge of information between customers and enterprises. Every payment is a communication. It is the starting point of service and the beginning of the next business.

In the past, payment represented the end of business. Now stores can accumulate users through WeChat payment, establish membership system, and do precise user touch and service based on big data.

"In the retail industry, WeChat payment has increased the efficiency of paying the bills. The virtual goods wall and WeChat mall have expanded the types of stores to meet the retailer's commodity and seasonal inventory allocation. The WeChat membership card system has been built, not only accumulating user data, but also improving user loyalty.

Through the extraction of user data, these retailers can also push the news accurately through the WeChat public number.

WeChat pays the hope to pform the past simple commodity relations into the unity of three relationships: goods + people + services.

"WeChat payment provides only the basic solution. The large offline market is left to the third party providers who know more about the industry. They push the business to create the right industry.

"Offline traffic is continuous, and the most important thing for real business is that it belongs to you."

Geng Zhijun pointed out that the Internet of entity retailing has gone through three different stages.

The first is the self built electronic business platform. The problem of this stage is to get users with high cost and no traffic.

The second stage is to enter large scale.

The user's data can not be precipitated and the user can not establish effective interaction.

Now in the third stage, the private terminal stores of the entity retail and the offline flow of their representative are the core advantages of the field business, based on this.

The service system has become a trend.

"Regional business circle is a huge flow entry, and it is also an important place for multi industry integration of O2O.

With WeChat shaking its surroundings, WeChat's Wi-Fi and WeChat sweep as its entrance, WeChat opened up the business for businessmen.

"Service - offline place" four links, help shopping malls and merchants to get through online and offline, solve the real business pain points such as increasing passenger flow, extending residence time, adjusting the hot and cold area and moving line, especially by optimizing the near field service, turning the passers-by into potential customers and customers, and realizing the "road person changing powder".

Geng Zhijun, for example, seems to be a small parking lot, but it is actually an important driving force for the upgrading of the property service in the commercial complex, which can boost its overall revenue and operational efficiency as a whole, because the owner actually represents a high quality user group with spending power.

It is reported that the first access to WeChat intelligent parking in Guangzhou good Plaza, during the trial operation period covered 320 thousand users in 1 months, 30% parking fee payment completed by WeChat, accounting for cash only.

After the first experience, the owners who use WeChat again pay up to 80%.