Wo Huina, Manager Of Ma Wei Fashion Company, Talking About Brand Strategy

Foreign fast fashion is expanding rapidly.

In recent years, foreign brands have sprung up, with an average of opening a new store every three days. For example, UNIQLO has nearly four hundred stores in China.

These brands are rapidly sinking into three or four tier cities, and their market share is gradually increasing. This has also created some pressure on local fast fashion brands.

Local brand informatization and propaganda lag behind.

With the rapid development of e-commerce, the sales channels of foreign brands are relatively perfect. In particular, local brands should make full use of network advantages to speed up brand awareness and fashion value, and speed up online and offline channels.

With the integration and cooperation, insisting on the continuous innovation of channels, the MAXWIN network sales team has begun to take shape. Under the call of the state to develop the Internet industry, we will make greater efforts to develop the power of network marketing, and let MAXWIN enter more consumers.

The gap between product and fashion.

In fact, one of the advantages of fast fashion brands abroad is that they can quickly catch the fashion trend, and their supply chain is against the speed very fast. Its new product is also very fast to the store.

This also shows that in fact, the gap between our brand and foreign fast fashion is still very large.

Restriction of sales channels.

When foreign fast fashion entered China, it was very early. At that time, the competitors were relatively small, and the location and pricing were relatively strong, and the discount offered by shopping malls was relatively large.

For example, we can see that during the expansion process, when foreign fast fashion is developing, when shopping with shopping malls, shopping malls take the initiative to drive them to pick them up and put them in a very high position.

Local brands are relatively passive.

The improvement of per capita quality and living standard.

The mouth is still in the bonus stage, and everyone's income is still relatively high in all aspects, so their spending power is relatively strong, which is a favorable factor.

The second child policy provides a precondition for the market share of children's clothing.

Chinese consumers have sharp changes in demand and habits, pursuit of personalization, convenience and emotional consumption experience.

According to our sales data, MAXWIN is at 2013

By 2014, the sales volume of two consecutive years has increased from 40 to 50%. In fact, these figures indicate that we still have our brand development opportunities as a local fast fashion.

China's own fast fashion, foothold in the mainland, and the combination of Chinese and Western cultures foster local designers to make it more internationalized.

Like UNIQLO's fast fashion design, they pack their tops into their jackets, and put them down.

Our MAXWIN starts with the habit of buying products from Chinese people. When Chinese consumer groups buy them, they still rely mainly on suits, so we have an excellent product, namely, thermal underwear, and package design is a product that we sell very well.

When designing, we will survey our own Chinese people.

What's more, localization is also one of our strengths.

MAXWIN stable supply chain, as fast fashion, fashion is just one of its advantages, more important supplier speed and supplier stability. MAXWIN has the most stable supply chain, Shenzhou group, I believe you all heard about it.

From OEM to self created brand, we are still working hard.

The parent company has accumulated rich experience in technology and management in the cooperation of famous brands in the international market.

Adidas is the largest supplier in the world. Based on the cooperation with these famous brands over the years, we have accumulated rich experience in technology and management, laying a solid foundation for the development of our own brand.

Finally, I would like to say that passing our ideas through clothing is an experience of being relaxed and free, enjoying an unrestrained and more life oriented life. It is full of joy and joy. When wearing MAXWIN clothing, it is a process of enjoyment, simple and pure.

Aspire to become China's fast fashion brand, we are still on the road, and also in the unremitting efforts, I hope you will pay more attention.

And support us, thank you.