H&M Sales Increased In September, And Brand Expansion Was Irresistible.

Sweden fast fashion brand H&M September total Sales volume The trend is up 11%, which reflects consumers' improvement in the autumn series. Compared with the exceptionally warm weather in Europe in August, sales rose by only 1%, but an increase of 16% compared with the same period in July.

At present, H&M provides only a percentage of data, including total sales, including value-added tax. The specific sales figures for October will be announced in November 16th. As of September 30th, the number of H&M shops reached 3733, compared to 3338 stores in 2014.

Persson said, "although the third quarter was strengthened by a strong US dollar. Product cost But in general, the profits in the first three quarters of this year are satisfactory. At the same time, we are closely monitoring the market to ensure that we can provide customers with the most fashionable single products.

H&M has launched its make-up products in July this year and has purchased about 700 stores in 28 countries around the world, and plans to launch make-up series in other countries this fall.

According to the data released in early October, as at August 31st, H&M Net profit in the third quarter was $628 million, and net sales amounted to $5 billion 450 million. Excluding VAT, it increased by 19% over the second quarter. Sales were up 11% on a constant exchange rate basis.

CEO Karl-Johan Persson of H&M said that the continued hot weather in Europe was the main reason for the third quarter's unsatisfactory sales volume. But with VAT and a constant exchange rate, H&M's third quarter sales rose by 12%. The gross profit margin declined, and the gross profit margin recorded in the third quarter was 55.9%, down 2.4% from the same period last year.