UNIQLO And Disney Continue To Join The Joint Concept Store Opened.

This mid autumn festival, UNIQLO and Disney officially opened in Shanghai, the first joint concept store in the world.

This is only the beginning of deep cooperation between the two companies. Next, UNIQLO and Disney will open new cooperative shops in Taipei, Tokyo and Disney's headquarters, Orlando and other places, and the whole plan will cover the whole world.

As early as 2009, UNIQLO worked with Disney to launch a series of UT (excellent shirt T-shirts) featuring Mickey and Minnie's iconic Disney role, and this cooperation rose directly from the product level to the brand level.

UNIQLO does not want to disclose specific plans and details for future cooperation with Disney, but "our cooperation with Disney will be long-term."

John C Jay, global creative president of fast marketing group.

Disney

And let UNIQLO find a common marketing method for different consumer groups in the process of channel sinking.

Liu Jingzheng, President of fast marketing group, said in recent days that China still wants to maintain its target of opening about 100 stores a year.

Opening shop is still one of the most important strategies of UNIQLO in China, and with the gradual saturation of the first tier market, it is an inevitable trend to develop the two or three line market.

John C Jay has just joined the Xun marketing group this year.

The Global Executive Creative Director of advertising companies is best at storytelling.

After joining the fast selling group, he began to face such a problem: UNIQLO achieved success on the basis of basic and cost-effective features, and now how to tell these epitaxy stories?

The cooperation with Disney provided a good material for UNIQLO.

In the Shanghai concept store, custom Disney UT area, limited Mitch plush toys and one hundred Disney designers designed 100 Mickey figurines to convey the concept of "basic" and "cheap" to people, such as "fashion" and "fun".

"The values of UNIQLO and Disney are the same. We all hope to bring more happiness and innovation to consumers.

For example, Mickey plush toys is a very important part, because it can create more emotional connections between us and consumers.

We also hope that together with UNIQLO, we can reach consumers' hearts not only through products but also by better stories.

Ouyang Dedong, vice president of product design department of Walt Disney Company (Greater China), said (Allen Au-Yeung).

In the view of John C Jay, the first tier and second tier markets have their own complicated situations. Different consumers like different styles. UNIQLO products are not only aimed at a certain city, so they hope to find some general ways to attract local consumers.

"Disney knows how to impress consumers through emotion, and has a wide audience. This is especially true for the Chinese market.

and

The cooperation can help us better develop the development strategy (attracting different consumers).

John C Jay.

Of course, for Disney, he can also have more direct contact with local consumers through the channel of UNIQLO, which is developing to the two or three tier cities.

"For Disney, we hope that there will be more integration between the first tier and the four tier cities in the future.

Disney is not just for small boys and girls. We also hope to attract adults too.

So cooperation with UNIQLO can also help us expand our business to a wider audience.

Ouyang Dedong said.