UNIQLO 2015 Autumn And Winter New Products With Hermes: Let You Go Out Of The High-End!

As high-end luxury goods,

The "Gao Ge Ge" has always allowed many ordinary consumers interested in fashion to "be disappointed".

But in this autumn and winter, consumers only need to spend the minimum 199 yuan to enjoy the Hermes level costume design.

Fast fashion brand

The Uniqlo and Lemaire series, launched in collaboration with Paris fashion brand Lemaire, will be released in early October at UNIQLO stores in 17 countries and regions. China will be in Tmall's flagship store in October 9th.

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There are 8 selected shops in the cities of Guangzhou, including two stores in Victoria Plaza and Tai Koo Hui store.

The designer of this collaboration is not too small. Lemaire became the artistic director of Hermes in 2011. After completing the 2015 spring summer series in 2015, she left Hermes and created the fashion brand named Lemaire.

Though the fashion dress line is on the way, according to the introduction of Lemaire, it has something in common with UNIQLO, and all of them focus on wearing itself. They all pursue comfort, quality and style. "Lemaire each piece will combine exquisite and elegant taste with just right ease and comfort to create a modern style wardrobe essential product."

This series of cooperation with UNIQLO is aimed at "many different people in the world". This is also a test for designers. It must be very careful about the proportion and style of design. It must be suitable for everyone's life style and living condition, and at the same time, he does not compromise in style, and is therefore considered by designers as "a very interesting attempt".

The whole Uniqlo and Lemaire 2015 autumn and winter series has 55 single items, including 30 women's wear and 25 men's wear, mainly knitted and jackets.

Shirts, trousers, skirts, dresses and jackets are also included.

The styles currently announced include women's wear, LM wool and cashmere blended long wear, women's LM cashmere blended dress, women's wear LM style long collar long shirts, men's LM hooded cardigan, LM Merino wool blended turtleneck sweater and so on.

From the perspective of model deduction, the whole series takes the black, white and grey as the main color, simple and bright, and has a sense of design.

Lemaire summed up this style as simple, elegant and everyday, and fully interpreted the design concept of "IN and OUT" this season. High quality single products are suitable for indoor and outdoor occasions.

"This series is designed and made for everyone, so it must be easy to wear and fit for most people.

The selected high-grade fabric is soft and skin friendly, and it also pays more attention to the wearer, so that everyone can easily match the simple and fashionable style.

Although it is a designer and high quality material, the price is quite close to the people.

According to the information released by UNIQLO, most of the single products of Uniqlo and Lemaire 2015 autumn and winter series are consistent with their consistent prices, including the price of sweaters between 199-999 yuan, shirts at 249-299 yuan, and trousers price of 249-599 yuan, with the highest price of some jackets and jackets reaching 1299 yuan, and the rest are within thousand yuan.

In addition to Lemaire, in autumn and winter, UNIQLO also released a series of collaboration with two other designers.

One is the inspiration of many famous designers, the French supermodel Ines de la Fressange, and the other is the founder and editor in chief of CR Fashion Book, and the fashion idol Carine Roitfeld. Mousika.

Ines de la Fressange is characterized by leisurely and sensual collocation.

In this season, she combines the nostalgia and the new style skillfully, and creates a series of sweater products that highlight the feminine beauty. Using coarse knitting techniques, combining the Nordic wind pattern and her favorite fawn pattern, the revival of ancient 50s and 60s snowball sweater was renewed.

The new series also includes single products selected from wool and other natural fabrics. The styles are traditionally tailored, with modern and comfortable styles, and a variety of short coats can be easily matched with this season's half skirt.

In terms of color, apart from the indigo blue, which is full of Ines logo style, the series also used the typical seasonal color elements of "fir tree's forest green and wine red" to bring warm breath and soft charm to autumn and winter.

The designers of Carine Roitfeld and UNIQLO, who are well versed in the beauty of women, explore the inner beauty of women, ancient knitted sweaters, leopard cashmere tops, high quality silk shirts and elaborate workmanship coats, showing a smooth tailoring and high quality texture to meet the different needs of modern women in office rooms, restaurants and social occasions.

Smoking jackets and long overcoats, in particular, highlight the feminine curves in traditional neutral styles. Matching silk leopard shirts, hip skirts and even suspenders skirts is a distinctive Carine Roitfeld style.

In fact, the cooperation between luxury goods and fast fashion brands is no longer a novelty.

In terms of UNIQLO, it launched the "+J" series in 2009 with the former Prada designer Jil Sander. In 2012, it also launched a series of UU family dress with Japanese high-end designer brand UNDERCOVER.

Since 2004, H&M has launched a series of designer collaboration once a year. There are many Karl designers, such as Karl Lagerfled, Alexander Wang, Maison Martin Margiela, Versace, Lavin, Jimmy Jimmy.

Gap has launched a joint series with Valentino, designed by Valentino's creative director Maria Grazia Chiuri and Pier Paolo Picciol.

In addition, UGG has worked with Jimmy Choo.

The luxury sector and fast fashion brands are quite similar to the "cross-border alliance". Every time the cooperation is triggered, it will be sought after and snapped up at the terminal.

The industry believes that cooperation with the luxury sector can enable fast fashion brands to pition from "parity fashion" to "big price parity" and enhance the brand's own image.

There is also a view that developing brand with a sense of design or cooperation with designer brand is one of the driving forces for brand sustainable development before the existing brand value of fast fashion brand is completely overdrawn.

For the luxury sector, Lemaire, who is working with the designer of UNIQLO, said, "many people may not be able to afford the price of the Lemaire brand before. This cooperation is a great opportunity for us to reach a wider consumer community."