Hermes Menswear Digital Platform Official Appearance

Herm e s Hermes has launched the new men's digital platform MANifeste, which will cover the entire men's wear series.

MANifeste d 'Herm s can be accessed directly through lemanifestedhermes.com or click on the link of the brand official website.

In fact, the move of luxury brands into the electricity business has accelerated. Even Chanel Chanel, which has always resisted luxury electric business, is planning to launch a global electricity supplier network in 2016.

This also shows that the electricity supplier channel has become a crucial link in the slow growth period of the luxury goods industry, and shows the rapid momentum of the popularity of digital mobile commerce.

Visitors will be able to search and discover products specifically designed for men, including clothing series, shoes, leather products, necktie accessories, etc. this website also uses a playful tone and illustrations to disrupt men's serious daily life and create lists regularly. At the same time, visitors are also invited to explore the inventory and catalogue of Herm s Hermes's all-around and diversified men's wear items.

Herm e s Hermes men's wear department is responsible for V V ronique Nichanian, the global creative director. All the products in the website are featured by videos, words and lists. They can be purchased online.

MANifeste is connected to the online store and can be accessed through all devices, including PC terminals, smart phones and tablet computers.

During its performance in March,

Axel Dumas, chief executive of Hermes, said that the electricity supplier and the physical store were complementary channels, pointing out that as early as the 2008 brand launched online sales, it has been found that most of the cities that generate sales are cities that have been covered by Hermes stores.

It is not necessarily the original Herm s Hermes customer.

Today, the brand's online sales channel has covered 19 countries, including the newly added Canada.

In addition, a platform to display women's silk series will be launched online this autumn.

Chanel

President Bruno Pavlovsky has said, "Chanel has always attached great importance to the development of the physical store, because this is the best way to show our product line, and the electricity supplier is completely complementary."

He pointed out that the eyeglasses products to be sold in the electricity supplier channel will be closely linked with the Chanel entity store network.

At the same time, he hinted that the global business platform to be launched in the future will "create a unique luxury shopping experience beyond Chanel."

In March of this year, Fendi has launched an e-commerce network in 28 European countries and plans to expand to the United States and Japan by the end of this year.