Honey Home Textile Is The Ultimate Goal Of O2O After 80?

"We are more suitable for sale in mobile terminals than traditional home textile brands."

MJHOME honey home brand operation director Li Guodong expressed confidently.

It is learnt that the original home textile brand honey has recently reached strategic cooperation with the micro League, and has officially entered the micro business.

As a designer brand, MJHOME honey mainly operates original design American leisure bed products, and consumer groups locate young people after 80.

Li Guodong said that micro business just caters to the trend of mobile consumption of young people.

The original intention of opening up new channels.

It is learned that in response to this cooperation, honey will start a new autumn and winter product in Meng shop, and the new product will first be sold in the micro League, and will be opened to other channels in a month.

At the same time, honey also set up a special mobile operation group to take charge of the brand promotion in the micro League.

The store is now in line with the price and the prices of goods and products are completely unified. At present, the source of goods is the original personality series, sharing inventory with other channels.

Later, the honey house will also enrich the products on the store and provide the "special supply source" for the sprouting shop to distinguish the styles and pricing of other mobile end markets.

Compared with the traditional home textile brand, Li Guodong believes that honey's biggest advantage is the original brand driven interest, which is also its brand culture.

"

Homogenization is serious. Very few products are doing very well. Our products are very recognizable.

We know that honey products are more daring in color matching and pattern design, and cater to the taste of the 80's.

In terms of brand promotion, social sharing is one of the sources of honey sales.

According to Tmall's data, according to its data, a large proportion of consumers are based on the recommendation of others. "80% like to share, and enlarge this advantage in the micro League."

Li Guodong said.

In addition to the micro League, honey has already set foot in shop No. 1, Tmall and other B2C and C2C platforms. Li Guodong said that honey will try it next year.

"This is our ultimate goal."