All The Expected Series Of UNIQLO Are In Shanghai.

UNIQLO held a media salon at the Pu Li hotel near Jingan Temple in Shanghai. Apart from revealing more details about the upcoming Disney cooperation project "MagicforAll", which will be opened in September 27th, it also showcases the cross border joint series that will be launched every month from next week, as well as some highlights of the new season series of UNIQLO autumn and winter.

Unable to participate directly in Shanghai flagship store.

Readers should be more interested in products.

Because I am right.

There are so few feelings that you can not make any comments for you.

But given the amazing sales of these products in the pop-upstore (flash store) in the US, the first three days of sales were completed, and the readers with Disney complex can expect more.

For the majority of consumers interested in UNIQLO, the three designers' joint series this autumn should have been waiting for a long time. Today's media salon also exhibits in kind.

It is better to prepare the sales date for the remarks and to queue up earlier.

The three joint series are sold in September 4th, combined with the French supermodel InesdelaFressance. In October 9th, they are jointly sold with the former Hermes designer ChristopheLemaire (all single products and prices are clicked here). At the end of October and early November, the joint series will be launched with CarineRoitfeld, editor in chief of fashion bazaar.

In addition to the joint series with Lemaire, the other two series are sold only in three flagship stores in the country (two Shanghai and one Guangzhou).

Let's take a look at the products and joint series that will soon be on sale.

We reported it earlier this month.

The five largest global flagship store in Shanghai will be pformed into a concept store which is built entirely for the "MagicforAll" cooperation project.

On the media salon, Wu Pinhui, chief marketing officer of Greater China, revealed that the concept store will be divided into 5 regions. The most interesting ones are probably 100 totally different Mickey statues. These exhibition figures will be displayed in the concept store for a month. CMO

As China's largest market for UNIQLO, Shanghai will be the first stop of the exhibition. Next, it will go to the United States, an exciting market.

In addition, there will be some interactive activities in the store. For example, a wall that can be shouted at you will jump out of a different image of Disney according to the decibel and gender of your cry. There will also be an interactive game that looks for MagicPoint (similar to finding some set points to get a Prize).

These interactive links are designed to enhance consumers' sense of participation.

Wu Pinhui believes that the theme of "MagicforAll" emphasizes the concept of "All", but the concept store only covers the city of Shanghai. So after the opening of September 27th, some O2O activities will be launched. For example, you can customize your own UT on the App side of mobile phone.