UNIQLO's New Growth Point Shifts To The US: The First Chicago Store Will Open

It is reported that ten years after entering the United States, Uniqlo First house Chicago The store will open in October 23rd and the store is located on Michigan street. According to reports, UNIQLO revealed that in recent years, the company also expanded significantly in China, but China's economic downturn, the United States will become a new growth point.

It is understood that the total area of the new store is 60000 square feet, making it the largest in 40 stores in the United States except the Fifth Avenue flagship store. and New York Similar to the shops in the city, there will be a Starbucks in the Chicago store of UNIQLO.

"If you want to open a shop in the Midwest, you have to be in Chicago and Michigan street." Larry Meyer, chief executive of UNIQLO, said. And this explains why the opening of Chicago stores has to wait so long. Meyer also said that 10 years ago, when UNIQLO entered the United States, senior executives had been searching for suitable locations in Chicago.

According to the report, the Chicago store of UNIQLO will employ 4000 shop assistants to display 50 colors of socks and 20 colors. Sportswear 。 "I hope that when customers first enter UNIQLO, they will exclaim" Whoa ". Justin Kerr, chief marketing officer of UNIQLO said.

It is understood that this store also serves as a display function that allows Chicago citizens to understand the products of UNIQLO and thus more easily buy their consumption on its official website. "People saw 29 dollars in sweatshirts, which might be mistaken for not good quality. But if you can see and feel it yourself, it will be different. Meyer said.

UNIQLO is often seen as a fast fashion retailer. Meyer expresses its dissatisfaction: "I think, to a certain extent, fast fashion means low quality, no weary and disposable. We are not like that. In addition, he acknowledges that the main customers of UNIQLO are young people. But he also pointed out that UNIQLO also used "Made for all" to promote the idea of serving the whole family.

In addition, it is understood that the Chicago store will become an experimental field for UNIQLO mobile business. Kerr reveals that consumers can open App in UNIQLO to view fashion guides, discount information and store maps. "This is the first time we have been promoting this service in overseas stores." Kerr said, "we have about 10 new projects to be carried out in Chicago store, looking forward to receiving feedback from consumers."

It is reported that UNIQLO was founded by Liu Jing in 1984. Ryui Masa has repeatedly revealed that UNIQLO will become the world's largest clothing retailer by 2020. So far, UNIQLO has 1600 stores in 16 markets worldwide, and the number of American stores has doubled last year.

The expansion of the United States before UNIQLO is mainly concentrated in the coastal zone, and Chicago is the first step to enter the central part of the United States. Although there is no clear plan for increasing the shops in the Midwest, Meyer lists possible cities, including Minneapolis, Detroit, Saint Louis and Dallas.

It is reported that UNIQLO side revealed that in recent years, the company has also expanded significantly in China, but the Chinese economy is careless, and the United States will become a new growth point. "To be number one, the United States is the top priority." Kerr said, "we are very excited to be able to enter Chicago."