"Net Red" A New Turnover On Taobao Can Be Broken Ten Million.

According to the data provided by Taobao platform, the number of female users of "net red" shop accounts for 71%, of which 76% are 18 to 29 years old, and are concentrated in Shanghai, Beijing and Hangzhou.

When the "net red" economy began to rise, the "net red" incubation company, represented by Li family and durian family, appeared on the Taobao platform.

These incubators were originally more successful Taobao merchants, but in collaboration with "net red", "net red" were responsible for communicating with fans and recommending goods, while hatching companies focused on store daily operations and supply chain construction and design.

This strong combination mode has already shown its power.

For example, the famous "net red", such as "choking chili peppers", "Guan Auntie" and other famous "net red" Li's, in addition to creating a crown Taobao shops, but also attracted the attention of the venture.

Dong Xiaosa, who became the owner of Taobao in May 2014, is the network anchor of the live broadcasting platform. Every online live broadcast can get millions of visitors.

With the support of fans, in just over a year, Dong Xiaosa's Taobao store is already a three gold crown shop, earning more than six digits per month.

"Net red" shop advocates that big Yi has 1 million 930 thousand fans on micro-blog.

In May 2014, she opened her own Taobao store "my happy Wardrobe". The line was less than a year to achieve four crowns. Moreover, whenever the shop was new, the day's turnover must be the first place for all Taobao women's wear.

Zhao Daxi, the owner of "net red", became attached to Taobao because of her husband and finally came together.

Zhao Da Xi spends a lot of energy on micro-blog to interact with users every day, launching samples and photos, listening to comments and feedback from users, selecting popular models, and formally launching Taobao stores after commissioning.

Take the daily new shelves as an example, the first batch of more than 5000 items will be sold in 2 seconds.

"Second light", the hot selling situation is like "double 11", and all new products are basically sold out in three days, basically the sales volume of a physical store under the ordinary line.

The girl who just graduated in 2013 has a factory of more than 100 people to manage.

"How can we cash in the beautiful and time limited capital? Taobao shop is undoubtedly the fastest and most direct way."

Zhao Da Xi said.

It is reported that

There are more than 1000 net red shops.

In 2014, "double 11" activities, sales of the top ten of the women's clothing shop, "net red" shops accounted for a total of seven seats.

In this year's top 618 promotions, 7 of Taobao's women's clothing stores that sell TOP10 are "net red" shops.

Some of the "net red" shops have a turnover of tens of millions of dollars, showing no less than some well-known clothing brands.

Even in the "net red" shop, there has been a shop in just two months to achieve five drilling cases, called Taobao "miracle."

Behind billions of sales are millions of fans in social media.

In fact, net red's growth path is quite similar: represented by a young and beautiful fashion designer, taking the red people's taste and vision as the leading factor, selecting money and promoting visual, gathering popularity in social media, relying on huge.

Targeted marketing, so as to turn fans into purchasing power.

According to Jin Ke, director of Taobao, "net red" shopkeeper has a colorful identity. Apart from advertising models like Zhang Dayi, there are independent designers Chen Xiaoying and photographer ten Yuan Poetry Garden.

In addition, a number of E-sports stars such as 2009 (Wu Sheng), Xiao Cang, Miss, Duan Zi, "don't shoot me," and others, have opened Taobao shops, and sales are in the forefront of the industry.

Next, the Taobao platform will provide a series of support and help to the "net red" shop. Among them, the related products that are specially designed to match the "net red" shop are being developed. Besides, the platform will also be able to get more people to understand the net red shop through iFashion channels, star stores, Taobao products and other products.

Taobao platform will also take the lead in organizing negotiations between net red shops and "Chinese made" manufacturers, so as to achieve the goal of joint efforts and achieve further docking between the net red economy and the real economy.