Taobao Opens New Forces Week To Create Internet Fashion Week

Taobao opened the new force week, set up 10 stores, released more than 60 new products in 7 days, and launched a series of fashionable and innovative ways to create the largest Internet in the world.

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New York, Milan, London and Paris, the four most familiar offline fashion week, are only about tens of thousands a week.

Scale, and Taobao gathered 10 stores, released more than 60 new products in one week, and joined hundreds of designers and opinion leaders to participate in the grand event. It is far more than four in the number of designers, the number of shops, the number of new products released, the number of audiences affected, and so on, providing consumers with massive fashion choices.

According to introducing, during the new force week, Taobao will launch its fashion interactive platform "IFashion" to help hatch China's "Karl Lagerfeld" and "Wakubo Rei".

Taking advantage of Taobao's ecological advantages, IFashion provides opportunities and platforms for young designers to establish their influence in the fashion industry and help them win the recognition of young users.

Fashion critics and designers will have the opportunity to cooperate with Taobao's major stores to spread their views and works on fashion through platform strength.

Around the IFashion platform, there will be 100 independent youth leaders released the fashion declaration after 90, including the traveling cat power, the independent media people gogoboi, the post-90s writer Zhang Haochen, and the independent musician.

100 top domestic designers, such as Zhang Chi, Liu Qingyang, Liu Min and Wen Hao tin, will also issue exclusive latest fashion works during the new force week.

In addition, Taobao has also tried to work with the world's top fashion cradle New York Fashion Institute to tap potential designers, to pull them into the "China made" factory, and to present their design works to the world for the first time.

In the week of new forces, consumers can not only buy the latest works of designers, but also realize various kinds.

Fashion week is an innovative way to play.

Taobao will focus on the 18-25 year old pan 90s crowd, and try to decompose and display the specific preferences of the post-90s crowd for fashion from the perspective of "personality" and "independence".

To this end, Taobao will publish a 90 million minority culture trend chart, a comprehensive statistics of Taobao over the past year, hundreds of millions of post-90 million purchase data.

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Data modeling, analysis, successfully depicted 20 Chinese post-90's atypical fashion faces.

Through data statistics, we can find that the most popular South Korean star after 90 is Kong Hyo Jin, whose clothing has the same monthly search temperature of 2 million times, far exceeding Yoona and Zheng Xiujing; 90's favorite brand is New Era.

More data about young consumers in the 1990s will be unveiled in the 1990s.

In addition, during the activity, Taobao joined the taxi software Uber, and launched the "mobile fitting room" in Guangzhou, Chengdu and Hangzhou.

Consumers have the opportunity to call a "new power week fitting car" through Uber, which will help users to try out clothes by mystery designers and fashion bloggers.

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If consumers prefer to stay at home, they can also experience the cool play of 3D fitting by mobile phone Taobao.

Taobao's new force week leader said: "I hope that through the new force week this fashion bridge, let young people send out the strongest voices of the times."