The World's First Show Mall: Scenario Pformation Costs Are Not High.

What is the development path of Internet + commerce? What kind of O2O fusion development mode is suitable for Shanghai? Chen Xiaoming, director of the e-commerce Department of Shanghai Business Committee, thinks that "Internet + business" is more complicated than expected. At present, there are no successful cases of O2O integration development in the whole country. They are groping and running in stage. The Mall mode is the same, but the test is better than no test. After two or three years, we can see whether it is mature or not. The complex point may take 5-10 years to promote replication.

Qi Xiaozhai, vice president of the Shanghai business economics society, said that there should be no standard mode for every entity business to be pformed. Different enterprises must combine their own situations, such as the location, scale, capital and format, to break their own way, otherwise they will form a new homogenization.

For example, not all shopping malls are suitable to be pformed into Mall, which is dominated by entertainment industry. The international garden of Qilian mountain road in Putuo District is also trying to become entertainment.

The shopping center is mainly based on display, which is direct sale of luxury goods, which reduces the circulation cost by buying European buyers directly. However, because the location is partial, there is no need for lovers and friends to entertain late at night, and the hardware that they can stay nearby for second days will be followed by a slow response.

We still have confidence in the future of traditional commerce.

He said: "in the next 5 years, clothing, shoes and hats and other general merchandise retail business, half of the electricity supplier can not be replaced.

In the future, the proportion of impromptu shopping will be significantly enhanced, that is, friends and family gatherings in the mall for dinner, entertainment and entertainment. When a commodity or a friend's circle is passed on, the shopping mall must be bought on the way, and the traditional shopping mall must spend more time on experiential consumption.

"

Although it is hard to say that consumers can not buy it, Yang Bingjie believes that traditional business is to "Internet + business + entertainment + literary creation + experience +..."

The pformation of the new mode is the trend of the times. Moreover, compared with those shopping malls that frequently adjust the commodity structure and spend huge amounts of money on hardware renovation, the cost of pforming a traditional shopping mall into Mall is not very high. If the market reaction is good, it is not difficult to replicate and popularize it.

"Now consumers are not becoming more and more accustomed to shopping online, do not bother to go shopping? But they are willing to spend time in ChinaJoy watching Showgirl, going to the cinema to see 3D movies, seeking sensory stimulation and meeting the needs of experience. The purpose of this mode is to use theater theater shopping space and dozens of different scenes to attract men and women to live experience, and to stimulate their consumption desire through" situational feelings ".

Yang Bingjie said that the marketing mode of "Internet + shopping mall" of Xiu Mall is eight words in detail, namely, "buying and selling at the same time, the same price as the electricity supplier". The products of the "props" on the spot can be purchased on the spot, and the price is equal to the price of the electronic mall, and it can provide the safeguard of rights protection, so that consumers can experience the online experience like Alice's Wonderland, online shopping, and there is no need to worry that the price of the shopping mall is higher than that of online shopping.