The Fifteenth Shenzhen Fashion Fair, Fashion And Innovation Culture Leads The Perfect Ending.

Technology iteration fashion update, the fifteenth Shenzhen trade fair ended successfully

The fifteenth China (Shenzhen)

As the curtain goes down, clothing upstream and downstream practitioners, brands, fashion buyers, shopping malls, independent designers, fashion enthusiasts alike witness the vitality of Shenzhen's fashion industry, and also explore the possibilities for the future development of the clothing industry.

With the increasingly competitive competition in the international garment industry, Shenzhen's garment industry relies on creative design, efficient production, brand reengineering and scientific operation and management. The added value and cultural content of the industry continue to improve, and the accumulation of resources and reserve capacity also show a good momentum, making Shenzhen a leading city in the domestic fashion industry.

Under the guidance of the fifteen years of trade fair, Shenzhen has gradually become one of the most important fashion industry bases with the most original domestic brands, the most complete industrial support and the scale cluster effect.

As Shenzhen garment industry and China and even international

The window of the circle dialogue, China (Shenzhen) international brand clothing and apparel fair, one of the biggest and most influential clothing brands in the Asia Pacific region, is releasing the signal of openness, technology and art to the world, becoming a new blueprint for China's fashion industry to move towards the world.

In the era of Internet, new consumption, new mode and new thinking emerge in endlessly. The fifteenth Shenzhen Trade Fair is also advancing with the times, taking science and technology as the theme, highlighting the distinctive characteristics of technology leading, cultural crossover, original strength and resource integration.

The Shenzhen Trade Fair is pforming from a sales oriented exhibition mode to an exhibition oriented platform structure with fashion creativity and cultural orientation as its core.

In addition to the fair, the exhibition brands include more and more new faces, including Koradior, SEASON, WIND, SEELER, SEELER, EITIE, MYMO and so on.

Su Yingbo, general manager of Langdi international, said: "every year there is a new change. This year, the new brand M.HITI Xi" will be brought into the trade fair, so that more people can see the group's change and development. The trade fair is the best platform for display.

Wu Xingguo, deputy general manager of monsoon, also believes that there is no need to exaggerate and tell the brand's achievements every year. Trade Fair is a silent benchmark. It keeps the industry and the public informed of brand dynamics and remains the most iconic display channel.

And more young brands, emerging industries, upstream and downstream industry chain to help trade fair, let Shenzhen

Shaking hands on technology, art and culture, and constantly cross-border innovation, combined the "clothing people's Chinese dream".

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Technology leads and explores the future.

This trade fair has completely released the technological force in traditional industries. On the opening day of the first day of the trade fair, JINGNA (Jing Na) women wear the theme of time and imprint, and highlight the color of technology through three-dimensional stereoscopic stage and high-definition LED technology.

The model shows "science and technology clothing" on the spot.

Dream garment factory

The new concept of industrial 4 shows the new connotation of Internet + era: it can help enterprises pform plane pattern into 3D model, and also collect user's fitting data and conduct two marketing.

The Forum on "science and technology leading fashion - technology boosting enterprise development" explores the enhancement of the value added by the ecological environment and intelligence to the fashion industry; the "technology leading fashion" forum, WGSN's "fashion trend talks" and "Internet plus and capital operation" and "quality improvement of life" and so on, discusses and exchanges topics such as technology and fashion, business model innovation, full channel operation, and fashion trend analysis, so as to point out the direction for the garment industry's upgrading and development in the Internet era.

At the exhibition site, an audience is experiencing 3D fitting.

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The use of laser technology on the show creates a dream visual effect.

Cultural integration, art infection

This exhibition will promote cultural and artistic trends and create a new way of life through multi element grafting.

Wu Xingguo, deputy general manager of monsoon, said that from the perspective of art, the brand can be reinterpreted and the brand can be remodeled through art.

And the fusion of this kind of art is not an abrupt stop after a device. Instead, it permeates art into the core of the brand and expresses artistic appeal from all sides.

This is the true meaning of art.

Static display in the "irregular" exhibition hall of the brand

And the major brands have not stopped exploring the pace of cultural integration, for example.

The brand UHOT lure brings a reverse static show. Through inverted, lying models and contradictory exhibition stands, it shows that the clothing industry is in the process of changing and contradictions, triggering the development of the industry; AMU's Zen life; WOOLIFE's application of traditional handicrafts such as brocade, lacquer ware, paper cutting and so on, all through the cultural channel to establish differentiated brand positioning.

The Secretary General of Shenzhen clothing association points out that the clothing brand in the Internet age should devote itself to providing personalized brand services to customers and meeting the diverse needs of customers.

"Inception" in the UHOT lure Hall

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Originality, vigor and vitality

Originality is the dynamism of the industry development. In order to boost original design, this year's "star of the future" exhibition area is hand in hand with many new designer brands, including V.Charm, SIYI HUANG, Qi or Kei, we, the impression grassland, Le Fu, JERRY WONG and so on. We will learn from the international fashion week Showroom mode and create an independent original design concept exhibition area.

In addition, more than 10 originals from the original designer base in Hangzhou.

The brand also appeared in the group to show the charm of original design.

Big wave Cup China Women's wear design competition finals

As one of the most influential costume design competitions in China, the "big wave Cup" Chinese women's costume design competition has attracted designers from many countries and regions.

And the designers and designers gathered together more than 10 independent original designers.

Creative combination of elements such as children, flowers, coffee, desserts, graffiti and rock and roll has created the most influential designer collection brand at this exhibition.

Chi Shang Li and designer set up life hall

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Resource integration, innovation format

Shen Yongfang, President of the Shenzhen clothing association, once said that in the future, Shenzhen Trade Fair will change the form of large-scale, and turn to small and exquisite, integrate multi brand to reflect the scene of culture and art, and guide the new way of life and consumption experience.

And this beautiful case of cross-border resource integration is everywhere in this exhibition. The fashion life hall that converged various formats is a powerful attempt to cross border exploration in garment industry.

MELI&MOLI element living museum

When exquisite clothing meets music, painting, light food, home and other elements, it adds new vitality to the integration and innovation of traditional clothing industry, and also adds new experience to the consumption of the store under the customer line.

At this exhibition, the Organizing Committee further explores the boundless possibility of cross-border cooperation, and continues to create the concept of "fashion life Pavilion", so that fashion can return to the essence of life.

MELI&MOLI element living hall, emoi, MINISO, fashion big cafe life hall will merge many styles into fashion.

Looking back at this trade fair, the international guests were highly appraised. Moris Privitera, the chief designer of Italy brand ALBERTA FERRETTI, expressed his surprise. "The rendezvous and rendezvous let people discover many excellent domestic designers, who have the ability to combine technology, culture and design, and many other fields. This is not easy, but they have done it. This is not only the design of China, but also the design of the world."

It is not difficult to predict that the trade union will pay more attention to the extension of brand personalization and more inclined to explore the future development mode of the industry.

In the future, the Trade Fair will become the leader of a new lifestyle, consumer experience and fashion attitude.