Theory Opens Flagship Store In Sanlitun, Beijing

With the development of Theory brand and image upgrading, Theory has opened a new flagship store in Sanlitun, Beijing, and released a brand new shop image.

This is also the first flagship store opened by Theory in China after the launch of the new Logo at the beginning of this year.

At the same time, Theory also opened brand official accounts in WeChat, and launched the "all day exemption" of the heavy ex gratia.

Every detail is reflected.

We also emphasize the innovation and concern about the profound cultural and aesthetic spirit of the contemporary Chinese consumer lifestyle. We also hope that consumers will feel the new charm brought by the reshaping of the Theory brand through a new store image.

Since its inception in 1997, the modern fashion brand Theory from New York, USA has always been renowned for its minimalist design style, luxurious fabrics and unparalleled functionality.

Act as

Forerunner, Theory always takes the lead in the era and leads the development of modern modern style.

The new Theory Beijing Sanlitun Taigu flagship store is located in the core area of Sanlitun North District. It has a 408 bilayer space. It is made by Chinese and American designers to create a perfect fusion of traditional Chinese classical style and modern modern style.

Whether in space layout or interior selection, Theory strives to adhere to the elegant and modern style while integrating Chinese elements to create a home shopping experience for Chinese consumers.

Providing comfort as always.

On the basis of this, Theory is committed to creating an elegant artistic atmosphere.

The tea table sofa placed in the experience area is from Europe, and there are many classical furniture with nearly half a century of history.

In addition, Theory invited Qin Feng and other Chinese and foreign artists to create works of art for Beijing Sanlitun Taigu flagship store.