Site Selection Techniques For Clothing Stores

Who wants to start a business, who doesn't want to put his store in a golden area, where there is a wide range of places? Of course, such shops will be rented and other conditions can not always be found satisfactory!

Some areas, such as the CBD area of Beijing, have many people, but the resources of the floor shops are scarce and the rent is expensive. After the local passenger flow is mostly for the workers and service providers, such as the salesmen of the courier companies, the restaurant takeaway staff, etc., they do not have time to wander, or do not have enough capacity to pay, resulting in difficulties in business operation in such areas.

There are also a number of areas, such as the Wangfujing, which are famous and prosperous, but many clothing operators are shouting at a loss. Why? After analysis, we can find that in such areas, there are many foreign guests. When they go shopping in such areas as Wangfujing and so on, they often choose to buy products with Beijing characteristics. Generally speaking, clothing products can not meet such demand. At the same time, because the rents of these types of business are generally high, it also causes a huge increase in the operating costs of merchants.

There are also some businessmen who have chosen the popular floor shops, and the passenger flow is mainly from the local area, and the purpose is shopping.

Not ideal, what's going on? After analysis, we find that the main problems come from two aspects:

First, too much competition.

A lot of businesses like quality, similar tastes and similar brands are in row. The result is that the scene is very busy, but sales volume is not satisfactory.

The two is positioning errors.

For example, some high-end brands, most of the potential consumers are senior white-collar workers or even gold collar workers. They generally do not choose to go to the floor shop, especially the street shops like Xidan North Street, which are very crowded and customers are mostly 20 years old or so young people.

There are also some businessmen who are mistaken for some.

Open shop can build a brand, the result is blind shop, making shops shop, business is bleak.

The trouble and trouble of roadside shops generally perplex businesses, which are often caused by disorderly competition resulting in rent level changes, which eventually leads to a decline in operating profits.

Another situation is that major changes in urban planning have made the street shops hard to deal with or are facing the danger of demolition, or the streets have become so cold and clear. So we should fully understand the future city planning and attach great importance to them before choosing the lessee shops.

In the early stage of research, we should pay attention to the following data:

1, the flow of people;

2, the age structure of passenger flow;

3, the professional structure of passenger flow (including income);

4, store width and depth;

5, traffic condition;

6, competitors status;

7, weather conditions over the years;

8, municipal planning.

The most important thing in running a clothing store is to choose a good location. Only in this way can you bring good business to you and bring you full wealth.