How To Choose A Brand To Join A Women'S Clothing Store?

For women's clothing industry, the low entry threshold is generally recognized. The profit level comes from the brand advantage and the owner's business. Some brands have a shop, no shop, they can make clothes. Nowadays, many people do not make good money in the market, and they can not earn money to classify the brand that is not good or not.

So, how much do you know about clothing stores? How do you open a clothing store? What should you know before opening a clothing store? Let's take a look at it.

from

From the point of view, what the alliance can offer is nothing more than the following:

1. stable supply of goods

2. platform for communication

3. system

4. perfect return system

5. bonus from brand value

If none of the above points is involved, then the alliance will be a fake alliance. It only provides financing for Brand Company, but for franchisees, it can only be resigned to fate.

The conditions of joining the big brands are harsh, and the qualifications and backgrounds of the franchisees are also very high.

500 thousand the ~100 million fund is normal.

But the same:

Brand premium - high

Brand awareness -- high

Customer awareness - high

Brand management -- Major

Small brands,

The conditions of joining are low, and support is relatively small. Many supervisors, exhibitions are new graduates who have just graduated or are halfway through the market. They have not experienced the baptism of market terminal stores, and relatively speaking, the risks are relatively large.

But the same is true.

Investment -- small

Profit space big

Prospects -- better

Flexibility -- higher

Service - Passion

To sum up, Xiaobian gives us an analysis of the advantages and disadvantages of joining big brands and small brands.

Related links:

Every shop has its own fist product, that is, we often say products that sell well, and usually there will be new shelves every time. It must be placed in the most attractive place and eye habits.

It is better to take "near the doorway" and "right center".

The primary and secondary relationships on the goods are visually attractive to the customers.

Fashion changing products - every time a fashion has gone through, the appearance of the fashion shop should be refreshed.

If there is not much change in goods, some changes can be made in display, display and decoration, and the shop can also be changed to a new face to attract customers.

The effect should be used. First, people enter the store to see the effect. This effect can be formed not only by the clothing style itself, but also by many other related factors.

For example, playing music, lighting and projecting records are all related to the mood of the clothing buyer, and also to the taste and credibility of the store.

The above are the four main tools of clothing store, and also the necessary conditions for the prosperous business of clothing stores. I hope you can benefit from them and put them into practice. I believe that the business of clothing stores will be prosperous.