"Xinjiang Clothing" Boldly Go Out To Achieve A Breakthrough Of Ten Million To One Hundred Million Yuan

In June 5th, the Ming Dynasty in Xinjiang, Kyrgyzstan.

Duan Weiming, general manager of the limited company, is signing a sales contract.

On the phone, Duan Weiming spoke with great interest. Only this year, sales of Xinjiang Ming heavy Garments Co., Ltd. in Kyrgyzstan and Kazakhstan have exceeded 38 million yuan, and expect better results in the second half of this year.

"95% of our products are sold abroad."

This achievement is precisely the dividend that Xinjiang Ming heavy Garment Co. Ltd. boldly "go out" and grab the international market.

Breakthroughs from ten million to one hundred million yuan

In June 2007, Xinjiang Ming heavy Garment Co., Ltd. was established. At the beginning of its establishment, every scene was deeply imprinted on Duan Weiming's heart.

"8 years ago, our company's production capacity was insufficient, mostly in the mainland, and its output value was less than 1/10."

Duan Weiming said that at the beginning of its establishment, the company was located in the international market, mainly engaged in "Ming heavy" brand clothing production and processing and export business. Its main products are men's and women's casual wear, suits, down garments, cotton clothes, outdoor clothing, denim clothing, and so on. 85% of the products are sold abroad.

Xinjiang's Ming heavy Clothing Co., Ltd. has developed its unique survival skills. Especially since the enterprises settled in Urumqi economic and Technological Development Zone in 2010, the garment processing plant with annual output value of only about ten million yuan has gradually grown into a regularized modern clothing and garment enterprise. Its output value and market share have been greatly improved. At present, it has reached the annual production capacity of 1 million 200 thousand sets of garments and the annual output value of 120 million yuan.

Last year, the company produced 1 million 140 thousand sets of men's and women's suits, 35 thousand outdoor garments and 87 thousand skirts, achieving 16 million 170 thousand US dollars in exports and 6 million 610 thousand yuan in domestic sales, achieving 128 million yuan of industrial output value and 177 people in the workforce.

"At present, 70% of our manufacturing processes are placed in China, and 30% are placed in relatively low cost Kyrgyzstan."

Duan Weiming explained that the operation mode of "70+30" was because the industrial chain of Kyrgyzstan was not perfect enough, but it also faced the problem of solving employment.

In addition, there are many problems in the pure sales operation mode of the company before, and these problems can be solved by means of the market advantages of the Central Asian countries.

This "70+30" business model made the sales volume of the company last year reached 107 million yuan, an increase of 73% compared with the same period last year.

Kashi built factories and expanded production last year. At the end of last year, Duan Wei went to Hotan, Ke Zhou and other places, and finally decided to set up a garment processing base in Kashi.

"Kashi needs a labor-intensive enterprise like ours."

Duan Weiming explained this.

With the decision of the autonomous region to promote the employment of ethnic minorities in southern Xinjiang, in November last year, the company reached a cooperation intention with the Kashi region, and established the garment production and processing base of Kashi Yu Fan Garments Co., Ltd. in Shenzhen Industrial Park, Kashi economic development zone.

Less than half a year,

And put it into operation.

Today, the company has 8000 square meters of factory buildings, has invested 52 million yuan, and recruited 268 employees of minority nationalities. It is expected that this year can solve the employment problem of 500 to 800 minority employees.

With the expansion of the company scale and volume of business, the change of enterprises is also obvious.

"Now the share and development of the company in the Central Asian market are on the rise, and the local production capacity in Xinjiang is also in the stage of formation. It is estimated that export sales will continue to increase in the next two to two years."

Li Bing, director of Kashi Yu Fan Garments Co., Ltd., said confidently.

Expand foreign markets

In July last year, the Xinjiang clothing (apparel) Industry Association led a group of Xinjiang entrepreneurs to visit Central Asian countries, preparing to cooperate with local enterprises and invest in factories there.

In this expedition, with his years of experience in the market, Duan Weiming was acutely aware of the business opportunities in foreign markets.

For this reason, the company constantly adjusts its strategy and takes the initiative to pform from a single export to an investment driven export mode, and export products are pformed from low-grade clothing to brand.

In fact, the reason for Duan Weiming to "go out" unswervingly is not only to expand the scale of production and the scope of sales, but more importantly, the clothing wholesale market in Central Asian countries has a very large demand for clothing every year, while China exports only about 60% of its products.

Such a big market, who can quickly seize this "cake", who is the biggest winner.

"This year, our company's production and processing capacity is constantly increasing, and orders from Kyrgyzstan market are abundant.

The order volume of garments such as cotton clothes and skirts is larger than that of the same period last year. In addition, we have also taken orders for some school uniforms in the country.

Duan Weiming said.

Rely on a series of good policies of the Autonomous Region

In order to actively expand its foreign markets, the company has two direct selling outlets in the Dole doy market in Bishkek, Kyrgyzstan and the bala Hawke market in Almaty, Kazakhstan, and through these two outlets, the Russian market and other countries in Central Asia are exposed.

Today, most of the company's products have entered the Russian and Eastern European markets.