Guangdong Becomes The Second Stop Of Alibaba'S "China Made" Activities

"Due to the large number of related industries and the advantages of industrial clusters, Guangdong is well deserved to become the second stop of Alibaba's" Chinese manufacturing "activities.

Zhang Qin, vice president of Taobao, attended the event on the same day. He said that in the future, Alibaba will support 100 industrial belts, 1000 star brands, and promote the pformation, upgrading, quality and efficiency of 10000 traditional enterprises.

According to the briefing, a total of 103 footwear brands and 39 luggage brands participated in the event. They have more than 10 years of experience in production management, and have made international trade processing for internationally famous brands.

Alibaba group has set strict entry standards for the "Chinese made" brand and enterprises, implemented real person authentication, and traced two-dimensional code, so as to ensure that each commodity can be traced back and whereabouts.

Zhang Qin said that in the future, Alibaba will consider or will the relevant government departments and local governments such as the General Administration of quality inspection and quarantine check and support the industrial belt of Shunde kitchen, Shantou toys, Zhongshan furniture, Foshan bathroom and other industries, and promote the development of multi category brand independent brands.

At present, Taobao is planning to launch its exclusive China made channel, which has a stage of self brand display, and consumers can choose related products.

In this activity, Alibaba hopes to make use of the advantages of the e-commerce platform to urge Guangdong's global high-quality traditional manufacturing base to constantly change, rewrite the value chain pattern of foreign trade processing, and finally complete the pformation from "made in China" to "made in China".

Data show that in 2012

The annual sales volume of Taobao is only 5 billion - 6 billion yuan. By the end of March this year, the sales volume of Guangzhou Commodity Group's retail platform has exceeded 600 billion yuan, and the scale of trillion yuan is also just around the corner.

In the short span of two years, "Guang Huo online" has achieved a huge leap from one billion yuan to 100 billion, and has been placed in a huge imagination by the market.

In the afternoon, reporters and his colleagues came to Houjie Town, Dongguan, Guangdong.

The production line has been pferred to China without stopping operation.

More than 300 workers in the factory with more than 20 years of brand foundry are busy.

Guo Zhengjin, chairman of Qiao Hong footwear industry, recalled the brilliant era of last century's processing. "When the business is at its best, the profits from processing are very impressive.

However, with the continuous increase in labor costs and raw material costs, at present, only one dollar per pair of shoes is produced. "

Similar situation is very common in the processing enterprises in Guangdong Province, and Wenyang shoe industry Co., Ltd. is also one of them.

Zhang Yuqin, general manager of the company, said that the generation processing enterprises were at the end of the whole industrial chain, and the cost increased by 1 US dollars, which would increase by more than 10 yuan at the international sales terminals.

Some enterprises moved their factories to the mainland or Vietnam according to the demand of processing brands; others increased their investment in shoemaking machinery and technology, ensured stable source of orders, and began to target the domestic market, hoping to create their own brands.

The Alibaba's joint launch of "China made goods and goods online" is the chasm that helps Guangdong enterprises cross traditional processing to their own brands.

In April of this year, Alibaba launched the whole industry "China made".

By investing in high-quality platform resources such as Taobao and other important marketing channels such as rush buying, daily specials, gold rush and other important marketing channels, it will tilt into high-quality goods and excellent businesses to boost manufacturing enterprises and regional economic pformation and upgrading.

The first stop of the "China made" campaign took only 4 days, and Taobao and other platforms sold 170 thousand pairs of shoes.

Zhang Qin said that as a strong manufacturing province, Guangdong's product line and richness are far more than other places in the domestic e-commerce platform. "At least more than one trillion level, it has more advantages to complete the pformation."