China Is Already A Mature Market For Luxury Brands.

For many luxury goods, China has always been a market of love and hate.

According to the A.T.Kearney global retail development index report, there are about 11-15 luxury brands entering China as seen as a "mature market". China is still the place where luxury goods shine.

According to the entry of luxury brands to the market, Brazil, Kuwait, China, Malaysia, Russia and Saudi Arabia are generally divided into mature markets. About 10-15 brands will enter. Secondly, 6-10 brands will stay in the "middle market" such as Azerbaijan, Jordan, Columbia, Mexico and India. The "emerging market" for luxury goods will enter 5 brands, including intelligence, Sri Lanka and Uruguay.

The report points out that for brands, access to emerging markets is important because they account for 30% of the global luxury market.

According to the report, the rich in emerging markets are more vulnerable to the economic crisis than the average person.

For consumers in the three market,

The market strategy and attitude are quite different.

Similar to China and UAE, the risk of luxury goods market is low, but competitiveness is also increasing.

Such an intermediate market brand in India will actively shape the brand image and be ready to seize the opportunity to become a top brand.

For those emerging markets that are more willing to break through, if they can overcome their initial difficulties, they will gain greater benefits in the long run.

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In the developed Chinese market, luxury brands that only developed online in the past are in Rome as the Romans do.

However, despite the addition of online channels, luxury brands still insist on expanding online.

Hermes is already in.

It opened fifth Maison Herm s in the world and opened third stores in China in Chengdu.

Compared with the steady pace of luxury goods, the fast fashion brands of shopping centres in recent years are beginning to ebb.

The global fast fashion retailers opened 264 new stores in 2014, including 80 UNIQLO stores, 60 H&M stores and 16 ZARA stores.

These brands have only focused on multi brand expansion lines, but since last year, they have used more network channels to save costs in the expansion of low tier cities.