Ali Crack Down On Speculation To Protect Consumers' Rights

Following the rookie and Tmall, the Alibaba's attack on the "speculation letter" was burned to Taobao. A few days ago, the Alibaba retail platform opened second tickets in May, and 47 Taobao merchants were seized to participate in the "simulation brush list". Among them, there were 26 crown sellers, the highest star was 4 crown, and the longest shop opened for more than eight years. Insiders told the Beijing Commercial Daily reporter that false delivery is the main tactic of merchants' "brush list". In the industry, in recent days, a series of means of Taobao have expressed the crackdown on the platform. However, in combating the letter, Taobao should also improve the commodity presentation mechanism, thus fundamentally breaking the demand for merchants' scrubbing.

"Simulation brush list" is a violation of Taobao sellers' behavior in order to obtain traffic and account monument. A crown seller told the Beijing Commercial Daily reporter that there are mainly two ways to clean the bill, one is the false delivery, the other is the real delivery. The former needs a seller's joint logistics company to open a false logistics order, and a shop can get hundreds of brushes per day. The real shipment requires the owner to find the real buyer and seller, and deliver the goods in real time. According to the Beijing Business Daily reporter, the 47 shops that were shut down, the longest opening time was 107 months, the shortest opening time was 4 months, the average opening time was 35 months, including 26 crown level sellers, the highest star was 4 crown, and most of the shoppers were guessing. False delivery Way.

In April 18th, Alibaba Zhang Jianfeng, President of the group retail platform business group, once solemnly declared when he attended the seller's meeting. In May, a very severe punishment measure was introduced for the speculation business. Then in May 4th, 23 Tmall merchants were retreated. Alibaba group security ministry has set up a special team to manage hype this year. Relevant responsible person said that the future of combating the letter will become a "new normal", Alibaba will regularly announce to the community Taobao and Tmall platform A refund ticket for "fried" business. In addition, the Alibaba is putting the false actions of speculation and so on into the Internet credit system of businessmen and individuals. Any false behavior on the Internet will be recorded, and the credit situation will be affected under the online and offline conditions.

However, the sellers said that Ali should also actively adjust the presentation mechanism when he punches the letter. "Taobao blows the brush list, because the false transaction behind the brush list disturbs the market and damages the interests of the consumers, but the seller's reason is that under the existing rules, if the seller does not get a continuous flow of goods even if it is not good, the seller must ensure that the goods are seen by buyers through various ways." The seller said that Taobao's algorithm would ensure that accurate buyers entered the store, and then continuously calculate the order conversion rate to push the good products to the front. But this mechanism is not perfect. "The main criterion for judging the quality of goods is sales volume, especially small categories. The sales volume is high in the front. This concept of" sales volume theory "promotes the brush list.