The Relationship Between Luxury And Art

Art foundation, art exhibition, cross border collaboration with artists...

What is the expanding artistic ambition of luxury brands?

First, it helps to improve the artistic image of luxury brands.

Just like this exhibition, the introduction of luxury goods to the art center and the exhibition of real artworks together can enhance the artistic connotation of luxury products while blurring the boundaries between them.

Second, the participation of artists has injected new inspiration to luxury brands and opened up broader market space for luxury goods.

Third, the participation of local designers will help speed up the localization development of international luxury brands.

Fourth, the results of cross-border cooperation between luxury brands and artists are often labeled "limited", which undoubtedly improves the price and value of luxury goods.

But interest is not unilateral.

For artists, especially those young artists who grow up, luxury brands generously set up an art foundation for them, and set up a platform for displaying their works, which has made a great contribution to leading them into the door of contemporary art.

Finally, for ordinary viewers like you and me,

No longer means the distant display on the counter, the expensive price and the disdain eyes of sales, but graciously coming to us, showing us their endless beauty and telling their moving stories.

The relationship between us and luxury goods has become an unprecedented simplicity and sincerity.

Thanks to the arrival of miss Dior, the Uren Art Center on work day has become an all-time bustle.

The huge exhibition hall is shrouded in pink and purple lights which are full of gracious feelings. No matter whether the clothes, perfume, installations, pictures or sculptures on display are covered with a romantic feeling.

The content of the exhibition can be mainly divided into two parts: Christine Dio's own artistic origin and the works of 17 female artists.

In the exhibition, these two parts are not clearly separated. These 17 works of art are mixed up in Christine Dio's life and creation, like roses scattered in the luxury garden.

The most impressive work is from French artists.

"I am Miss DIO".

The three meter wide giant bow is very eye-catching no matter which angle it looks from the exhibition hall.

What is even more amazing is that the bow is glittering with the 1665 perfume bottles with diode lights.

Joanna hopes to create unanticipated miracles through raw materials that are readily available. When expressing his childishness, he will repeat the essence of "miss Dior": Architect's caution and cotton candy lightness.

Another attraction is from Korea.

Li Po's "Inner Temple".

The works, suspended in mid air and futuristic, are about 5 meters tall and weigh up to 500 kilograms. They are a cocoon shaped inner hall made of raw materials such as iron, aluminum and polystyrene.

The audience can enter the inner part of the metal cocoon alone, a temporarily isolated space, which is said to evoke memories and stimulate introspection.

Li Po thinks that memory is the closest feeling to smell, which is the perfect combination of "Inner Temple" and "miss Dior" perfume.

Indeed, it's like the smell of rain, the smell of mother's clothes and the smell of rice at noon.

Sometimes odors can better recall memories than images.

It is not difficult to see that perfume in the exhibition is just an introduction, and the more important purpose is to embody and practice the spirit of cooperation between products and contemporary art.

So, a little bottle of perfume needs too much.