Pharrell And Kanye West Become "Meritorious Ministers" Of Adidas'S Profit Growth.

Speaking of the growth of Adidas Originals, Hainer delivered the following speech: "in the field of life, we have made a good start.

Superstar soon became the most popular shoe item this quarter, and the 50 different colors of Superstar jointly co operated with Pharrell Williams raised its turnover to a new level.

The growth of global channel sales is not only the product itself, but also the product itself.

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The sale of cooperative Yeezy Boost caused a long queue in front of the store, but it should not forget the outstanding sales performance of Tubular and ZX Flux.

Adidas Originals has a strong growth of 29% in the first quarter of this fiscal year, and all markets (except Russia) have reached two digit growth.

Not long ago, journalists reported that they benefited from Western Europe.

Strong market

Adidas's first quarter sales are rebounding.

In the first three months of March 31st, Adidas reported a net profit of 221 million euros ($249 million 400 thousand), up 8.2% from a year earlier.

Group sales increased by 17.3% to 4 billion 80 million euros ($4 billion 610 million).

Excluding exchange rate effects, revenue increased by 9%.

In the Adidas Q1 telephone conference held in May 11th, Adidas CEO Herbert Hainer clearly declared the profit growth rate of 29% in the first quarter of the fiscal year of Adidas Originals, compared with the growth rate of 3% in the same period last year, with a significant increase.

Hainer points out that sales growth has been largely attributed to Pharrell Williams's Adidas Superstar series and Kanye West Yeezy Boost 1.

However, taking into account the limited sale of Yeezy Season and Pharrell joint series, Hainer believes that the outstanding sales results of Stan Smith, ZX Flux and Tubular Runner have also played a decisive role in the growth of the quarterly profits.