Dan Beth Redefined The New Comfort Level.

Wendell r.smith, an American market scientist who initially proposed the concept of market segmentation, emphasized in his theory that market segmentation is not based on product varieties and product lines, but from Wendell Smith.

From the angle of division, that is, consumer demand, motivation, diversity and diversity of buying behavior dominate market segmentation, thereby affecting the production and marketing of enterprises.

First is the subdivision of the crowd.

In terms of consumer groups, it can be divided into urban and rural areas, men and women, girls and women.

Underwear practitioners are increasingly finding that they are faced with a group of people who have never been in China: they grow up in a more favorable economic environment, have a symbiotic relationship with the Internet, have a broader vision, pursue the trend and personality, and attach importance to environmental protection and health.

They are young people who are the main body after 80 and 90.

When these young people go to work, they have independent.

When they have more decision-making power on consumption, their choices show different characteristics from the previous generation.

They promote consumption upgrading as the main force, and the most obvious manifestation of this upgrade is price.

We find that this group is increasingly willing to consume higher priced brands.

The importance of craft to underwear is self-evident.

Fabric and craft are the main embodiment of underwear value. A small fabric and a slight angle of sewing adjustment can bring a new look of dress.

The upgrading of consumers and the reshuffle of the industry are calling for the initial return of the underwear industry, starting from technological innovation, and pushing forward the steady progress of the industry.

Consumers are no longer limited to choosing a single product style, but tend to choose a variety of styles, styles and quality inspection. This requires enterprises to pay more attention to product style, style design and quality assurance, so as to arouse consumers' desire for purchase.

In order to achieve the ultimate experience of freedom, Dan Bei poses a database of human motion and develops it in a human body, with human body measurement, exercise physiology, engineering psychology, biomechanics and human morphology as the research direction. With the help of advanced international technology such as optical triangulation, three-dimensional human body scanning and comfort testing, the human body database of underwear is established.

Through complete data analysis and testing, ensure product design meets consumers' physical health and ultimate experience.

With the main and objective requirements of product design, process quality, skin comfort, and so on, we also pay attention to the characteristics of functional health care and body beauty, and carry out scientific research from fiber composition, spinning process, fabric structure design, dyeing methods, post-processing, and ultimately create the unique Dan bezi quality.