How Does Scene Consumption Conform To Logic?

At present, there are not many merchants who hope to implement O2O closed loop in China, and Wanda Plaza is trying to become the largest layouts of O2O. It also wants to increase the volume of Wanda Plaza through Internet finance, and use Wanda cloud to grasp consumer data to match the business of Wanda Plaza.

Proceeds as dividends to the Internet financial investors, so as to achieve capital end, real estate layout, consumption data, investment in a number of closed loop.

The design of consumption scenario is not blind.

First, businesses need to know what consumer preferences are like.

Take the clothing industry as an example, most consumers prefer offline consumption because they have more confidence in physical material.

Second, this is also a manifestation of consumers' self satisfaction.

Meeting the needs of consumers' self-expression has long become a new front for brand competition. Taking Puma as an example, the pition from high-end sports equipment brand to advocating lifestyle has made it successful in joining the consumer self identification brand array. This also shows a truth: whether it is electricity supplier or traditional enterprise, its consumers hope that online and offline can achieve self satisfaction.

The first edition of the O2O business concept is "technology base + logic" of the clothing chain stores, they targeted to create a service system, create a new marketing environment, so that the advantages of the scene once again become possible.

"We have more styles than similar shops," Wang Bin said.

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It is understood that the first edition of hi guest is the use of "physical + model" approach, coupled with the guide to achieve product introduction and recommendation, to solve the problem because of the size and can not display more goods.

He also mentioned another important issue.

Also affect the online to offline interaction, "some consumers need to determine whether the clothing is suitable for themselves, there will be a plot behavior."

In the process of achieving self satisfaction, the first edition can also grasp the consumers' evaluation of products and services first-hand and timely.

Plan and service direction and recover customers in time.

Wang Bin said that consumers can directly register their members by binding mobile phones, and the shopping guide system will get consumers' information, thus breaking through the Limited clothing category in the physical store, providing users with richer online choices.

The first version of the shopping guide system directly connects consumers, and opens up the barriers between offline and online, enabling consumers to take the initiative to participate in the whole paction process.

In terms of payment, the first edition of hi passenger also opened Alipay payment, WeChat payment, scan code payment, cash payment, POS payment and other ways. The payment scenario increased to meet the different needs of consumers.

Wang Bin also pointed out that in the process of user consumption, the first version of the platform will grab the relevant data of users, and will classify them from the aspects of supply and demand side and price.

Then, these data will be supplied to the manufacturer, and then the production direction and product quantity will be precisely established. The number of consumers will be matched and the corresponding categories will be matched, so that manufacturers can make targeted production according to the market data.

"For example, we know from the data that we need to consume a certain number of jeans in the month, so that we can more effectively complete on-demand production next month." Wang Bin also mentioned that through the analysis of big data, the needs of consumers will be recorded in time, and the first edition will also provide consumers with timely guidance service and guidance production.

This will not only reduce the cost of business, but also provide consumers with greater convenience, and become a new channel to stimulate consumers' recycling consumption.