What Is The Shop Window Design?

Before entering the store, consumers have to browse the window consciously or unconsciously. Therefore, the design and publicity of the window has an important influence on consumers' purchase mood.

The design of the window should first highlight the characteristics of the merchandise, and at the same time, make the window layout and merchandise presentation conform to the general psychological behavior of consumers, that is, let the consumers have a sense of beauty and comfort after seeing them, and have a good impression and desire for the products.

Good window display can play a role in introducing commodities, guiding consumption and promoting sales, and can also become an excellent art for attracting pedestrians in front of shops.

There are many ways of window display, mainly in the following ways:

It is a comprehensive display of many irrelevant commodities in a display window.

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Due to the great difference between the windows, the design must be cautious, otherwise it will give people a sense of "assorted porridge".

It can be divided into horizontal window display, vertical window layout and unit window layout.

2. System window layout

Large and medium-sized shop window area is large, and can be displayed in a display window according to the categories, properties, materials and uses of commodities.

It is centered on an advertisement topic. It focuses on a specific event, organizing different types of goods to display, and conveying a theme of appeal to the media.

It can also be divided into: Festival display - to celebrate a festival as the theme of the festival window theme; event display - a social activity as the theme, will be linked goods display window; scene display - according to the commodity use, the associated products in the window set into specific scenes, in order to induce customers to purchase behavior.

4. Special window layout.

Refers to using a variety of art forms and processing methods to introduce a product in a window, for example, a single commodity specific display and a specific display of commodity models.

Seasonal display of windows

According to seasonal changes, we should display seasonal commodities, such as sweaters and windbreaker in late winter and early spring, and display summer wear, sandals and straw hats in late spring and early summer.

This method meets the psychological characteristics of customers buying in season and is used to expand sales.

However, seasonal display must be displayed in advance one month before the season arrives, so as to promote the role of seasonal publicity.