Gentleman's Life In Milan, World Expo, Expo 2010

On the eve of the opening of World Expo, Milan, Italy in 2015, in April 29th, the Organizing Committee of "the dream of strength and love" organized a launching ceremony of "the international award for gentlemen's life - Milan Expo" in Shanghai. The "gentry Life International Award" will take 2015 World Expo, Milan as a platform to explore the new definition of gentry culture in the international community, compare the similarities and differences between male and female elite culture in the East and West, and display high-quality consumer goods with "gentlemanly style" in the relevant venues in World Expo, and select the brand of contemporary most valuable "gentlemen consumption". From spirit to substance, we made a collision between the East and the West for the "gentlemen", and gained more accumulation after the collision, pushing forward the development of China's customized industry.

The series of activities of "dream power and love" is an important cultural exchange platform supported by China International Cultural Exchange Association and China culture and Art Development Association. Taking "integration, sharing and communication" as the main objective, taking the international events as the stage, and through the dream themes of the five major plates of family, enterprise, city, country and human culture, we will join hands with government agencies, relevant business associations, brand enterprises and strong media to pass the dream of the whole era in the whole world. Milan World Expo is the most important destination this year.

(Shanghai vice president of the invention Association, Secretary General Hong Yongqing, senior advisor of Shanghai Fortune 500 Research Center, Ye Tianxi, and "the gentlemen's life International Award" "responsible person opens the way for Chinese gentlemen to the world").

　　 Speak out the definition of Chinese gentleman

It has been a long time to take "gentlemen's life" as the main topic. The East has advocated modest and modest gentlemen since ancient times. In western society, there is a corresponding word "gentleman". Gentleman first appeared in the United Kingdom. English gentle in the dictionary, interpreted as elegant, top grade, lovely, generous, steady, cordial, courteous, and so on. Man for men. The concept of a gentleman is actually profound, such as clothing, leisure activities and other external factors, but also contains a wealth of values system. The organizing committee finally chose "gentlemen's life" as a research topic and brought it to World Expo, Milan, hoping to extend from the male image itself to the social concept of "elite", "success" and "quality" and get some basic consensus.

The "international exposition of gentleman life", launched in China's major cities, will select international entrepreneurs, representatives of high quality living industries (representatives), fashion writers, gentlemen, celebrities, celebrities, etc. to conduct TED international dialogue, exchange philosophy of eastern and Western life, display Eastern and western quality, life and creative products, and award the honorary award for the brand representing the world of "gentlemen living" in Milan. Huang Shouyu, the representative of the Taiwan suit, is a representative of the western-style clothing industry. Mr. Wang, a member of the expert advisory group of the Organizing Committee and the director of the project as a "dream force, and a colleague of love", told reporters: "I have been engaged in the custom making industry for more than 30 years. But it is not enough for us to exchange and communicate internationally. How to convey the power and value of men from image to spirit is a problem that has been being considered.

Establishing a spiritual platform and carrying out a dialogue between traditional spirit and contemporary elite consciousness at the European end of the silk road is the spiritual essence of "the international award for gentlemen's life - Milan Expo".

(director of the "gentry Life International Award" project, Mr. Huang Shouyu, the king of Taiwan suit).

　　 Vigorously explore the international market

Has China entered a new era of great development of customized industries?

The answer is yes. The "2014-2015 China super high net worth crowd Demand Research Report" shows that China has an ultra high net worth population of about 17 thousand people, with a total assets of about 31 trillion yuan, with an average asset size of 1 billion 820 million yuan, of which 84% of men. A report from wealth management shows that by the end of 2014, the number of people with high net worth who could invest more than 10 million yuan in China had exceeded 100 million.

Speech by Zheng Xuhua, Secretary General of the Organizing Committee of "activities of dreams and love"

More and more people with higher consumption ability make Chinese consumers demand for private customized products. For a long time, advanced customization is generally regarded as a niche market for high-income groups. In the huge Chinese market, "minority" is only an absolute value. No group should be treated as a small group. Deep excavation is an unlimited market.

Customization is not necessarily exclusive to the rich, but can also be a patent for mass consumption. In recent years, the Beijing international private custom show shows that exhibitors bring many unexpected products, such as teapots, jewellery boxes, family portraits, as well as private cars, tourist products and even long-term family health plans. Many private custom goods are not unattainable, and many consumers are ordinary young people.

(Mr. Ye Tianxi, senior advisor of Shanghai finance and fortune 500 Research Center) and Mr. Zhu Jianzhong, Secretary General of Shanghai arts and Crafts Industry Association, are taking part in a joint interview with SMG.

"Customization is a highly intelligent form of manufacture." Hong Yongqing, vice president and Secretary General of the Shanghai inventions Association and a consultant at the launching ceremony of the Shanghai international technology import and export promotion center, said that "China's customized industry must learn and communicate actively through the brand, enterprises and related industry organizations that are actively developed and experienced in the world. We share the broad market in China and take the initiative in docking and exploring the international market.

In response, LucianoCaviola, Minister of economic development of Italy, said: "Italy is a world-famous" small and medium-sized enterprise kingdom ". From the data of Italy economic development department, fabrics, accessories, watches, cigarettes and liquor, handicrafts, handicrafts, home design, shoes, lamps and lanterns are internationally competitive. For Chinese enterprises, they are the industry direction that is worth investigating, docking and exploring cooperation mode.

One is spiritual civilization, the other is material civilization. In the future, "civilized people" must improve their construction.