The Difference Between Europe And The World Is That The Luxury Brands Are In A Bad Mood.

Luxury brand Boboli recently said it would adjust prices.

Previously, Chanel and Patek Philippe brands will drop more than 20% in Asian market prices to reduce the price gap with the European market.

Chinese tourists March

Spending is at a record high, and because the euro is weakening, luxury purchases in Europe are far cheaper than in China, causing Chinese tourists to shop in Europe.

As a result, Chinese tourists' spending on luxury goods soared 122% in March, an increase of 52% in February and an increase of 67% in the first quarter.

Luxury spending for Chinese tourists increased by 32% and 18% respectively in the fourth quarter of last year and last year.

The report refers to the global blue link data.

The expenditure of mainland tourists has shifted from Hongkong to other regions, especially in Europe, because of the widening of the spread of luxury goods.

The report said that the exchange rate volatility caused the spread of regional commodity spreads, sometimes the same luxury goods in Europe less than half of the price in mainland China.

This trend stimulates Asian buyers to rush to buy goods in Europe and resell them in the country, which is often referred to as "parallel paction" or gray market.

Luxury brands worry that this will cause consumers to question their products.

3 according to the luxury industry executives and consultants, Morgan chase Ka Shing estimated that luxury sales in mainland China with 20-40% were "parallel pactions".

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Boboli and SANYO chamber of Commerce renew the new contract and reclaim Japanese distribution rights.

Burberry's product line is dazzling, and all of its series have a classic British style. No matter whether they can clearly distinguish the difference, but as long as there is a "Burberry" logo, so most people can afford it.

In particular, Burberry introduced the two series of Burberry Black Label and Burberry Blue Label launched by SANYO chamber of Commerce as authorized operator in early years: Burberry Black Label, all for men's series, located in white-collar families; and Burberry Burberry gives people the feeling of lightness and simplicity, most of which are women's clothing, and the main purpose is young leisure.

These two series are popular among young people because of their low price and the preservation of the British style. They are popular among young people. Their products are the only selling areas in Japan, and even the headquarters of Britain can not set up the retail services of these two series brands.

This led to the overall positioning of Burberry in Japan as a high-end brand rather than a luxury brand.

Because of this, Burberry decided to close the two series in order to protect and enhance the brand image.

At the same time, the measures to recover rights and interests are not limited to this. In June 2015, the existing contract between Burberry and SANYO authorized by SANYO was expired. Both sides have renewed the new contract: they will terminate the authorization of all London London men's wear and women's wear products and withdraw the global distribution rights of Burberry children's clothing products currently owned by SANYO chamber of Commerce.

At the same time, the two brands of Burberry Black Label and Burberry Blue Label will be closed.

For young and ordinary office workers, it is nothing more than a "blow". Can they only be deterred from Burberry in the future?

So the following two series of Black Label and Blue Label do not seem to change, but losing the aura of "Burberry" will bring no small impact.

Recently, the brand has also released the two series of "Burberry" of the farewell season. Burberry Black Label still uses more classical patterns. At the same time, the iconic windbreaker, self-cultivation suit and casual jacket can all see a strong British atmosphere. Burberry Blue Label is still the main bright color department.

Actually, the closure here is also a little more complicated. According to the three year contract signed by the two sides, the two brands of Burberry Black Label and Burberry Blue Label will continue to be produced and sold by SANYO chamber of Commerce. However, after the 2015 fall and winter series, they will no longer be called "Burberry" brand names and trademarks, but they can continue to use the classical British grid design, and their ownership is still owned by the group of Burberry.

Meanwhile, SANYO chamber of Commerce, which has been stripped of many rights and interests, will also change its policy. Meanwhile, it is said that it will also introduce the brand Mackintosh London.