Zhu Cheng: Pformation And Reflection From Practitioners In Traditional Industries To Consumers

Zhu Cheng, a post-80 generation entrepreneur, has been in business for 7 years. He has worked hard in the traditional industries and has built up a small factory with about 100000 yuan invested in his small business. After that, he sold his marriage room. By virtue of his unique market vision, he raised the banner of Jiangyin hosien Museum chain Limited by Share Ltd, built the first National Museum of socks, and successfully built "CHAN Chuan Cheng" into "the first brand of Chinese gift socks".

He made a strategic cooperation with the international brand Hosiery Industry.

Zhu Cheng said frankly, it is precisely in the process of communication and cooperation with the international brand socks industry, often because there is no domestic representative of China's manufacturing of socks of high quality and "shame", so he decided to lead his post-80s team to make a pair of socks that consumers and even their peers deserve to be commended.

Therefore, Zhu Cheng began to investigate and study many unreasonable phenomena in the market, especially a half year ago market research gave him great touches.

In that survey, he found that the socks that sell well were basically a few pairs. After studying it, it was found that the quality of socks was just as bad as that of a few yuan and a pair of socks. Consumers were of course rational. If they were not socks practitioners, they would not buy expensive socks.

Zhu Cheng said that in the commercial complex and large department stores, the quality of some socks is good, but most consumers do not expect to spend a lot of money on such socks, and more people prefer to go to the sea.

In exchange with her counterparts in Japan, Zhu has a deep feeling. Some of the high-end socks made in Japan are selling well in Japan. Basically, they are in short supply. Many customers are Chinese tourists coming to Japan. "The same kind of products are actually sold in China, but they do not sell well."

China's manufacturing industry is known as the world's first. Why does ninety percent of consumers wear such bad socks? Why do Chinese consumers rush to Japanese manufacturing? With this question, Zhu has begun to ponder that the problem is mainly that domestic consumers are not confident of "made in China", and that China's manufacturing industry is overcapacity, but products with high cost performance are far from enough.

With this idea, Zhu Chu first thought of "millet".

It is the reason for the success of millet that the quality wins under the appearance, plus the price with the price.

The team of Zhu Cheng also discovered the direction of the future development of enterprises: that is to create the most cost-effective socks in the world.

With the production of socks by "millet", Zhu Cheng started the ultimate attempt. He set up a X team of 5 entrepreneurs and acted as a product manager himself.

He chose an ordinary man's socks to break through, and through big data survey, the highest proportion of black socks.

Consumers do not have a direct impression of raw materials for stockings, so they need a "pain spot" urgently.

They choose to break through from user experience and user experience.

The development direction was set at that time.

On the other hand, because boys sweat easily, socks often emit peculiar smell.

In addition to choosing the top grade organic yarns for socks, the main difficulty in deodorizing is the hosiery. At present, although many socks at home and abroad claim to have antibacterial and odorant effects, their functions have been weakened after washing. The main problem lies in the fact that fabrics are molded before they are deodorizing, which obviously does not meet the requirements of the ultimate.

Zhu Cheng is a man who is close to details. For this reason, he is not only looking for it in China.

And two times to Japan, to find a number of socks factories, and even underwear, underwear manufacturers.

After three months, they finally found Japanese TATSULON yarns. After repeated trials, they finally found this one, and the yarn was implanted in the anti odor and antibacterial effect. It only used for 35 years in the top fashion brand high priced socks.

At the same time, general men's socks often have the feeling of feet. If you want to ensure comfort, you have to make super thin holes, and socks can not fall off when they wear them.

Because it is light and thin, it is necessary to ensure the contact between the rubber band of the rib and the outside, even after washing, it can not shrink.

They found CK, Burberry underwear and the same supplier, Japan developed, Thailand produced NDX (Dragon silk) rubber band.

For women socks, they focus on letting women no longer be embarrassed, starting from pants and stockings.

That is to prevent silk, light and thin, and do not lose gear, but also not waist, but also to meet the comfort level, because of the development experience of men's socks, after more than two months of debugging, all problems will be solved.

Design, search, modify, sample, try on, mass production...

Both men's and women's socks were co operated by the development team and Japanese manufacturers. The quality of the final product was recognized by the Japanese Hosiery Industry, which is known as the most stringent Japanese socks. NAIGAI, the top male socks manufacturer in Japan, and GUNZE, the top stocking manufacturer, respectively, are the supervisors of men's and women's socks.

Zhu Cheng said that as a product manager, he always stands at the user's point of view. After recognizing the direction, he will face difficulties.