Underwear Is "Functional".

Looking at the underwear market in 2015, the underwear brands can be seen as a hundred flowers bloom and a hundred schools of thought contend. Whether it's a large shopping mall or a commercial street or even a small commodity market, you can see all kinds of brand underwear stores, and all kinds of garish underwear make consumers dazzled. Reporters learned that most consumers understand underwear only cup, style, color, but do not know "functional type".

Women are naturally attracted to beauty, and the beauty of face and figure is the most important concern of women. However, with the increasing age, women become 25 years old, fat accumulation and skin relaxation, the body began to grow old, the second sex began to gradually weaken, sagging, external expansion, waist and abdomen fat accumulation, resulting in overstaffed, seemingly young mother. What's more, because of the pursuit of fashion, many women tend to pay more attention to the appearance of underwear, ignoring the "functional type" of underwear, and the long-term wear causes breast hyperplasia, mastitis, and even breast cancer.

So what is functional underwear? Functional underwear is a new type of underwear developed according to medicine, aesthetics, fat science, ergonomics and professional underwear design. After careful calculation and design, it can maintain and adjust the body, concentrate and fix fat, and strengthen the spinal cord and correct posture. The difference between ordinary underwear and ordinary underwear is that ordinary underwear is just worn out of your original shape, while functional underwear can be used to decorate people with undesirable shape and keep the ideal person to maintain a good figure. Professional underwear with certain body shaping effect.

At present, many brands in the underwear market in China are trying to launch functional underwear products for sale. However, because of the requirements of fabrics, tailoring and processing, functional underwear can not be sold on a large scale, but the brand of professional functional underwear is few. Throughout the underwear market in China, only Sissi Princess underwear is the only functional underwear brand registered in the State Administration for Industry and Commerce of China. It is also China's "sole" one in the Ministry of Commerce. Functional underwear Franchise brand.

It is understood that Sissy Princess The lingerie brand originated from the famous French designer, Mr. Jean Piro, who led the whole family to combine the design concept of palace costumes with the unique romanticism of France. In 2007, Princess Sisi entered China. After 8 years of research and development of Asian women's body characteristics, she successfully created a functional underwear suitable for Asian women and quickly developed into a functional type. Underwear industry The leading brand.

According to Nelson market research, the annual sales of underwear in China have reached 200 billion yuan, and the annual sales rate has increased by 20%. While the ordinary underwear has entered a meager profit era, functional underwear has become the new darling of the pursuit of quality life. In Japan, South Korea, Singapore and Taiwan, functional underwear accounts for 85.7% of the overall underwear market. In China, functional underwear accounts for less than 7.5% of the overall underwear market. It can be seen as a blue ocean in the market and huge market growth. Experts assert that functional underwear will replace ordinary underwear in the next 3-5 years, and in the current China, reporters dare to assert that Princess Sissi has become a leader in the development of functional underwear.

Up to now, sissy Princess underwear has set up 62 Direct stores in the major brand stores in China, and 571 have joined chain stores. After six years of market operation, Princess Sissi has fully realized 100% profitable outlets in 62 high-end and high-end stores in China, and the 95% profit rate of franchised stores. 43 of the 571 franchises nationwide have realized the regional chain of conjoined stores. At present, the traditional industry has been hit by the impact of the network. The unique experiential marketing of the sissy Princess terminal store and the perfect terminal standardization have made the compound sales growth rate of shop sales has reached 120%!

In the next 5 years, -10 is the blowout period of the functional underwear market. The development speed of plain underwear and European underwear will slow down, and will gradually fade out of the market. It will be completely replaced by the functional underwear with the pursuit of health and fashion. Just like 99 years of warm underwear replacing the autumn clothes and trousers, the huge functional underwear market will be more and more valued by the healthy, beautiful and shaped female consumers and investors. In China, due to the lack of proper guidance for underwear, most women aged 25 and -55 are seriously damaged. This huge group is eager to restore or change their figure.