How To Grasp The Fatal Details Of Clothing Store Service

In the era of customer experience, it is a service to fight.

However, in the process of serving consumers, there is often too much, which makes consumers feel embarrassed by excessive enthusiasm.

Many excellent shop managers tell us with their experience and achievements that the best service is to pay attention to details.

More and more brands recognize the "face to face" principle, and begin to upgrade the terminal stores and enhance customer experience as brand updates.

Effective way of communication.

Some brands with originality in the concept of product design hope to keep improving the overall image of the store, thus setting up some personalized service methods for the store's service.

And the brand that is deeply under the pressure of product homogenization seems to prefer to seek characteristics in the service aspect of shopping guide, so as to enhance the combat effectiveness of the brand.

Takeda Youchi, a famous Japanese shop marketing expert, used the SI rule of lancester to store in the shop, which is the identity of the shop. This identity refers to the store in the eyes of the customer, the shop in the eyes of the shop assistant, and the shop in the eyes of the operator.

That is to say, shops should present their ideal customers to customers, but most Chinese clothing stores can hardly do this.

In order to improve operational efficiency, many shops are doing crazy additions, increasing operation items, increasing variety and increasing sales promoters, so as to achieve better turnover.

Managers stubbornly believe that more is better than less.

In fact, to achieve perfection is very difficult. The short-term goal of growing store managers should be to compete in the first place in a certain area, which is equivalent to the positioning principle of retail industry.

In many shops, the style is set up so that one aspect can be unique in the region.

To do this, branding should re-examine the functions of shopping guide and redefine the service of stores: the service is in the nuance, and the strength of detail should be paid attention to.

It's hard to see a smile from the heart rather than a perfunctory smile.

No matter what the personal mood of the employee is, just stand in the shop and smile sincerely. This requires not only good professional accomplishment, but also humanistic care. Only when the employees have enough care for employees can they make them smile.

There is a genuine smile.

In any position in the retail industry, we must have certain professional knowledge.

When customers have doubts, they want to hear professional answers, rather than blindly promoting or "not knowing".

Many excellent stores hide some "experts". For example, seeing a person's feet can tell the number of shoes; seeing a customer's dress can immediately recommend his suitable style; seeing that the brand of underwear and socks can deduce the income level and promote related products.