PEAK'S Internationalization Strategy Is Recognized By The Mainstream Market

"In 2015, PEAK will enhance the overseas sales ratio of PEAK through the international market development strategy of" two hands ", grasping overseas emerging markets and other blank market expansion, and deeply cultivating local market through localized sports resources and regional sponsorship.

PEAK sports CEO Xu Zhihua said.

From PEAK's 2014 earnings report, it is easy to see that the proportion of PEAK's overseas market share is increasing.

Among them, the growth rate of the European and North American markets is particularly fast.

Especially in the European market, its turnover doubled from 4.8% of the total turnover in 2013 to 10.3% this year, making PEAK the largest overseas market.

"The European and North American market has always been a difficult market for Chinese clothing brands to enter.

In 2014, the two markets achieved such good results, indicating that PEAK's products have gradually been recognized by overseas markets, and the brand value has begun to be recognized.

At the same time, it has also proved that PEAK's brand and products have gradually penetrated into the international market.

Xu Zhihua said.

It has always attached great importance to the European market and has expanded the European market through the best quality international sports resources.

In the 2014 FIBA Basketball World Cup, PEAK was the first and only China to appear in the first world cup of FIBA basketball.

Not only did he officially appear in Spain as an official partner, but the Serbia men's basketball team sponsored by him also won the second place in the history.

The Prime Minister of Serbia also presented the Serbia men's basketball uniform made by PEAK as a gift to the visiting Chinese leader. This incident has attracted the attention of Serbia's numerous local media and reported it on the front page.

Through a series of

PEAK has become a household sports brand in Serbia and has directly led to sales in Europe.

As the second fastest growing overseas market, the total turnover in the North American market is as high as 30.7% in 2013.

This is mainly due to the influence of many NBA stars signed by PEAK.

In the 2013-14NBA season, PEAK signed the star Tony Parker to lead the PEAK team - the Sanantonio Spurs won the championship, and realized PEAK's "champion law" for six consecutive years.

This achievement has also brought a sales boom for PEAK in the US market.

Parke's basketball shoes were in short supply in the United States.

For the North American market, PEAK sports CEO Xu Zhihua is confident that "with the continuous improvement of PEAK's influence in the NBA arena, the North American market is still an overseas strategic market with great strategic significance. We will expand our coverage in the North American market through active communication with agents in North America."

Meanwhile, developing countries in the Middle East are also an important part of PEAK's overseas market.

In the past two years, PEAK has been expanding its efforts in developing countries.

Recently, the Palestinian President met with the delegation of PEAK at the presidential palace, and witnessed the strategic partnership between PEAK and the Palestinian Olympic Games and the Football Association.

Pakistani officials agreed that "PEAK is a trustworthy professional sports brand".