Lafayette Department Store Opened A Chinese VIP Room To Launch Chinese Services

Lafayette Department Store has opened a new VIP room, which is dedicated to receiving Chinese customers with considerable consumption.

　　 France Galeries Lafayette) attaches great importance to the Asian market. Recently, for Chinese customers, a new VIP room has been opened. In addition to enjoying the rest space and food, it also provides tax refund and tourism consulting services for special personnel, and can also ask the brand counter to deliver goods and directly purchase in the VIP room.

According to Hong Kong reports, Galeries Lafayette is one of the landmarks of Paris, and is always crowded with tourists who buy famous brands. Among these tourists, there are not a few from the mainland and Hong Kong, and the consumption amount is considerable.

　　 galeries of lafayette In order to improve the service for Chinese, we have launched an exclusive tax refund counter for a long time, and recently opened a new one VIP room For Chinese customers who have consumed a certain amount of money.

This VIP room, named "Exclusive Reception Area for High end Free Travelers", is located on the third floor of Lafayette Department Store. It has been open to free travelers since December 8, 2014, and is equipped with sofas, magazines, televisions, soft drinks, snacks, and various famous perfumes in the washroom; Six of the eight receptionists can speak Chinese.

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According to the 2014 financial report recently released by Metropolitan Beauty, the company's revenue in the reporting period increased by 37.4% year on year to 4.008 billion yuan, realizing a net profit of 425 million yuan, up 54.3% year on year. Earnings per share reached 24.86 points, up 35.3% year on year %. The Board of Directors proposes to distribute a dividend of HK $10.0 per share to the shareholders of the Company.

The company said that the substantial increase in revenue was mainly due to the increase in the number of franchise stores and self operated stores during the reporting period, which led to the increase in sales of products sold, and the improvement in the performance of franchise stores and self operated stores. The increase in net profit was mainly due to the continuous improvement of sales channels and product portfolio, the further integration of the industry supply chain and the continued consolidation of economies of scale.

In terms of channel operation, as of December 31, 2014, the company's retail network had 7026 stores, covering many mainland cities, municipalities and autonomous regions in all provinces, including 6049 franchised stores and 977 self operated stores. During the reporting period, the company net increased about 980 franchise stores and 256 self operated stores. As of December 31, 2014, the Company's membership plan had more than 30 million members.

During the reporting period, the company marketed and sold its products through diversified brand combinations to meet the needs of different consumers. In the first half of 2014, a new brand, "The Secret of Urban Beauty", was launched to provide high-quality products with body shaping features. As of December 31, 2014, "The Secret of Urban Beauty" products have been sold in more than 1000 stores throughout China. In the fourth quarter of 2014, another new brand of the company, "Free Time", took the simple and fresh Korean style as its brand line and targeted young consumers with fashion sense. As of December 31, 2014, there were 23 self operated stores in China that exclusively sold "free time" products. The company plans to In, we set up self operated stores selling "free time" products and franchise stores with free time brands.

At the same time, the company expanded its product range through a number of measures, including the launch of intimate clothing for teenagers and children in the fourth quarter of 2014, and continued to enrich the supply range of intimate clothing for men. According to the Frost Sullivan report, the company was also the leader in the retail sales of men's personal clothing products in China in 2014.