E-Commerce Logistics Industry Enters The Era Of Warehouse Separation

At the same time, we should make efforts in logistics and finance. It is obviously inaccurate to use "express company" to define SF in the future.

In contention E-commerce express In terms of share, the price war is not suitable for SF, so SF is fighting the warehouse distribution service war this time. The price war of "Tongda" franchised express enterprises is a "bottom-up" market strategy, winning consumers' favor from the downstream of the e-commerce express service chain, and then dominating; As the leader of direct private enterprises, Shunfeng's deep warehousing service can be seen as a "top-down" market strategy to win the favor of e-commerce enterprises with credible and in-depth services, and then expand its territory.

　 Open warehouse and prepare goods in different warehouses

The head office of Shunfeng introduced to the reporter from Nandu that the storage financing service of Shunfeng is mainly aimed at e-commerce merchants with good reputation, using the storage goods of Shunfeng as collateral to obtain pledged loans. According to the relevant person in charge, this service is mainly used to solve the temporary capital needs of customers such as commodity purchase, so that customers can enjoy flexible credit lines at the beginning of warehousing when using SF sub warehouse stock, so as to solve the urgent need, and can borrow and return at the same time, so as to minimize the cost of using customers' funds. According to the qualification of the enterprise and the mortgaged goods, the maximum loan amount can reach 30 million yuan.

This business is obviously based on the opening of SF's warehouse. At present, Shunfeng has set up 7 distribution centers in Beijing, Shanghai, Shenyang, Guangzhou, Xi'an, Chengdu and Wuhan. More than 100 warehousing and distribution warehouses have been arranged in 50 key cities, with a total storage area of nearly one million square meters. With tens of thousands of outlets of Shunfeng, covering 2500 districts and counties nationwide, it has basically built an e-commerce warehousing and distribution system (cluster) covering the whole country.

For many e-commerce businesses, it is impossible to build their own warehousing and distribution system. It is understood that the front-line e-commerce Logistics system It easily costs ten billion yuan. These small enterprises can solve the problem of delivering goods nearby through the separate warehouse goods preparation service - prepare goods in advance to the SF warehouse according to the sales forecast, so as to realize the delivery of goods nearby and distribution within the region. It is understood that many well-known brand manufacturers, including Huawei, Xiaomi, Changhong and Konka, have used Shunfeng's sub warehouse service. The company is also negotiating cooperation with 3C and several well-known merchants in the clothing industry. At present, SF sub warehouse goods preparation service can save more than 5000 yuan of freight per thousand orders, 30% of order distribution costs, and more than 40% of warehousing and labor costs.

　　 Shunfeng Double Measures Want to Achieve Double Effects

Cai Jianming, a consultant researcher of CIC, said to reporters in Nandu yesterday that Shunfeng launched the open sub warehouse stocking service and warehousing financing to e-commerce at the same time mainly to further consolidate its logistics influence and maximize the use of its warehousing resources. In addition, there are certain preconditions for SF to provide financing, one of which is that e-commerce enterprises applying for warehousing financing services need to distribute through SF, which can support their distribution business.

　　 China Logistics Yang Daqing, a special researcher of the Society, said in an interview with reporters in Nandu yesterday that the launch of warehousing and financial services is not two separate strategies, but the intersection of maximizing benefits.

On the one hand, open warehousing is a new strategy for Shunfeng to compete for the e-commerce express market with franchise express enterprises based on its own improved warehouse distribution system throughout the country. Everyone knows that in e-commerce express, Shunfeng is not the main body, but Taobao is the most obvious. 70% of the business occurs in Tongda. In terms of competing for the share of e-commerce express delivery, the price war is not suitable for Shunfeng, so this time Shunfeng is fighting for warehouse distribution services. The price war of "Tongda" franchised express enterprises is a "bottom-up" market strategy, winning consumers' favor from the downstream of the e-commerce express service chain, and then dominating; As the leader of direct private enterprises, Shunfeng's deep warehousing service can be seen as a "top-down" market strategy to win the favor of e-commerce enterprises with credible and in-depth services, and then expand its territory.

In terms of finance, it is very obvious that the essence of SF's move is to do supply chain financing. Yang Daqing said that as a direct delivery enterprise, Shunfeng is more reliable in logistics finance than franchise express. As a matter of fact, SF has long been deployed in Internet finance. In the second half of last year, SF's financial platform, Shunyin Finance, officially obtained the bank card acquiring license issued by the Central Bank. SF has low-key registered financial domain names such as "SF Bank" and "SF Payment". The Shunfeng financial curtain has been slowly opened for a long time, and it is bound to go further and further in the Internet market. It is not difficult to enter the Internet finance and other services by virtue of the data and resources of consumer groups. Moreover, Shunfeng's current development focus is to extend the logistics service value chain and expand into the logistics financial market, which not only improves the value-added income of logistics services, but also achieves deeper bundling with shippers and e-commerce enterprises.

Huang Gang, director of China Logistics and Supply Chain Management High end Alliance and general manager of Hansen Century Supply Chain Management Consulting, said in an interview with Nandu reporters yesterday that the development of warehousing financing business in foreign countries has been very mature. "Normally, this business should have existed in China for a long time, but only now."

It is understood that the supply chain financing market is in great demand at present, with a large number of small sellers who need capital turnover. According to Yang Daqing, statistics show that by 2020, the demand for supply chain logistics will reach 2 billion, including not only e-commerce, but also production and manufacturing. "Previously, we focused on the logistics demand of means of production, but today, we find that the logistics demand of means of life generated by consumption is also very large!"