Hai Lan'S Home Expands The New Position Of Men'S Wear Field

Recently, China's clothing design capital -

With the opening speech of the famous trend host Li Chen, the national brand "Hai Lan home" opened a strong dialogue for "Chinese men's dress problems, how to improve the style and taste of men's clothing design, and how to provide soil and environment for the new forces of the design community".

At the forum, Zhou Lichen, director of Commodity Center, "the leader of Hai Lan", is also the core figure of the brand. It also includes the dean of Beijing Institute Of Fashion Technology, vice chairman of China Fashion Designers Association, vice president of China Textile Engineering Society, Liu Yuan Feng, and new designer Zhou Xiangyu.

As a senior representative of "Hai Lan's home", Chow said in his speech: "the reason why Hai Lan's family has its achievements today lies in the correct strategic direction.

We pay attention to quality, pay attention to cost performance, and are determined to bring good and fashionable clothes to everyone and let consumers benefit.

At the same time, we are determined to support young designers who have ideas. We know that only by constantly injecting fresh blood can we maintain the brand's longer development.

President Zhou and President Jia Ronglin announced that Hai Lan's home and the northern clothing cooperation "Hai Lan home's China Men's wear new talent design and training fund" was established and awarded to 5 outstanding student representatives. We hope that we can work together to cultivate the new strength and make the cutting-edge and excellent design for the market.

I believe that after this forum, we will consolidate the status of the national brand of Hai Lan home, and move towards the new design after the integration of blood.

More professional and more sense of taste.

The first line of brand is more and more stable.

"Hai Lan home", as the most influential and most popular brand in men's clothing market, has never changed its professional attitude in the field of national men's wear.

In 2014, the brand name of the brand sponsored the new variety show aimed at young people, such as running, brothers, and the strongest brain.

In the sense of mission that shoulders the development of industry and the promotion of national image, Hai Lan's family insists on constantly innovating in product design and research and development.

"We have almost 3000 to 5000 SKU products," said Zhou Zhou, a brand soul. "Such a large volume requires special management to design and develop.

At present, there are nearly two hundred design units in collaboration with Hai Lan's home. This brainstorming development mode integrates the excellent resources of the whole society.

Zhou also explained the goal of this activity again: "Hai Lan's home understands the Chinese market, and knows most Chinese men what they are wearing.

We sincerely hope that through our discussions and collaboration with industry leaders, academic experts and cutting-edge designers, Chinese men will be able to dress better in the future.

This time we are working together with China's fashion capital Beijing Institute Of Fashion Technology to hold the "Hai Lan Li new forum", together with experts, professors and designers to discuss the status quo and future of Chinese men's wear.

At the same time, we also understand that the improvement of the national attire style must be started from the younger generation's "design education and practice". We have the duty and obligation to help train the new generation design force in our country and inject more fresh blood into the design of Chinese men's wear.