Responding To The Impact Of E-Commerce, A Large Number Of Catering Stores Replace Clothing Stores

Hong Kong Mingdian Street and Dimei Shopping Center are People's Square Underground commerce At the same time, the "Gemini" has come to a crossroads, facing the pressure of adjusting the business type. Yesterday, it was reported that Dimei Shopping Center was closed. The reporter found that it was an "own dragon" after verification. In fact, the snack stands in the open-air square of Hong Kong's famous store street were being adjusted.

In addition, both malls are reducing the proportion of their own clothing stores to cope with the huge impact of e-commerce.

Adjustment of Hong Kong famous street snack bar

To the Dimei Shopping Center and Hong Kong Mingdian Street at the People's Square subway station Buy clothes It used to be the most fashionable way for many boys and girls in Shanghai, although they may not know the difference between the two. No, yesterday's "Oolong News" said that the shops near the subway exit of the People's Square Demi Shopping Center had been "emptied". According to the actual visit of the reporter, the empty shops mentioned here are actually located in Hong Kong's famous shop street, and they are only limited to some catering shops in the open sky sunken square, far from being "empty".

Yesterday afternoon, when the reporter walked into Hong Kong's famous shop street from the entrance of People's Avenue, he could see that about six or seven shops on both sides of the open sky sunken square were pulling up their roller shutter doors, and the decoration notices were hung on the doors. Several shops were under construction, while others were empty. However, when entering Hong Kong's famous store street, most businesses are still in normal operation.

The reporter then found the Shanghai of Hong Kong's famous shop street Underground Atlanta The relevant person in charge of the operation and development department of the limited company responded that the rumors on the Internet were actually just the adjustment of some outdoor catering formats. Previously, these stores were basically low-end leisure snacks. In the future, coffee bars and other leisure fashion light meals will be introduced.

A large number of catering stores replace clothing stores

Just a short walk from Hong Kong's famous store street is the Demi Shopping Center. The two businesses are similar. In the early years, the "signboard" of the two was cheap but fashionable clothes. Yesterday, the reporter saw that although clothing stores and jewelry stores in the two shopping malls are still the main force, they have been greatly reduced and replaced by a large number of catering stores. There are also some clothing stores left behind that have been "locked in the door" waiting for transfer.

"Although we have a large passenger flow here, it is actually difficult to retain people." The relevant person in the business department of Shanghai Demi Shopping Center said with deep feeling that the passenger flow at the People's Square subway station is really large, but basically all the passengers are passing. They rush by, and there are not many people who will stop to buy things. Therefore, the biggest challenge for both Dime and Hong Kong's famous shops is how to retain the passenger flow.

In addition, under the impact of online e-commerce, the business of clothing jewelry stores in the two shopping malls was also greatly affected. "We have been reducing the number of clothing stores." According to the relevant people in the sales department of Demi Shopping Center, the proportion of clothing accessories stores in Demine has decreased from 80% in its heyday to 30% - 40% at present.

Everyone knows that the biggest magic weapon in the competition between traditional commerce and e-commerce is "experiential", but when it comes to specific operations, each mall is often homogenized, and the introduced catering stores and fashion supermarkets are basically the same brand. The Dime Shopping Center, which was built in 1993, has been undergoing continuous transformation and adjustment over the past ten years, but its orientation for 15-22 year olds has remained so far. "We also noticed the same problem, so we staggered the operation and introduced entertainment equipment that young people are interested in."

Obviously, the huge shopping mall cannot rely on only one entertainment hall to attract popularity. Therefore, similar to the famous store street in Hong Kong, Demei will also introduce more fashionable catering enterprises in the future, hoping to retain the hearts of young people by retaining their stomachs.