Hai Lan'S Home Continues To Sponsor The Second Season Of Running Brothers.

In recent afternoon, the executives at Hai Lan home said at the performance briefing that in 2015, they will continue to put on variety shows according to the hot spots, depth and breadth, and now they have become the costumes sponsor of the last four phases of the strongest brain and the second season of running brothers.

Run the brothers, the first quarter is very hot.

As clothing

Achieve the expected benefits.

Sponsorship of popular variety shows has become a marketing tool for Chinese fashion brands. American Apparel has announced that it will continue to be known as the second season of "fantastic flowers".

The first quarter of the program claimed total playback volume was 230 million, and micro-blog read 1 billion.

Hai Lan's home is undergoing rapid expansion, and 400 new stores are planned for 2015.

Company executives in

At the meeting, it was indicated that the standard of the store will be an effective business area in the future, and the area of the new store will be adjusted from 150 square meters to 200 square meters in 2014.

From the growth of business in recent years, more increments come from old stores, and endogenous growth contributes more to performance.

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The well-known sports brand has recently announced the annual report of 2014. The data show that 331 degrees out of the declining trend since 2012, the turnover is 3 billion 906 million yuan, up 9%, and the growth of children's clothing business is strong, up to 20.7%.

From a set of figures, we can see that the movement of brand names is going to be difficult to recover from inventory, and the turnover in the peak period of 2011 is 5 billion 569 million yuan. In 2012, it dropped to 4 billion 950 million yuan. In 2013, the drama dropped to 3 billion 580 million yuan. It was the worst year of performance. In 2014, 361 degrees went out of the trough, and the problem of product backlog was gradually solved. The turnover was 3 billion 906 million yuan, an increase of 9% over the same period last year. Net profit achieved 398 million yuan in profit attributable to shareholders, an increase of 88.2%.

The improvement was due to continued strong sales in retail outlets, which stimulated distributors and retailers to increase orders, the company said.

The first sign of improvement was the 2014 Winter order meeting held in mid April last year. Orders for the first time recorded growth in two years. Although the purchase orders for 2014 spring / summer and autumn orders decreased by 8% and 7% respectively, 2014 winter products, 2015 spring / summer and autumn products orders increased by 8%, 11% and 16% respectively.

Reporters learned that the 31st degree products include 360 degree sports, 31 degree children's wear monks brand.

The campaign is focused on running, basketball and other mass sports and comprehensive training and outdoor sports performance clothing and footwear products. The 360 degree children's clothing is an independent business department, specializing in the production of clothing and footwear products for children aged 5 to 12 years old. It often provides products authorized by third parties, and the brand is a sub brand set up for young consumers pursuing urban individualized lifestyles.

In the turnover of 3 billion 906 million yuan, the sales volume of footwear products reached 1 billion 554 million yuan, accounting for 39.8%, an increase of 2.2% compared with the same period last year. The sales volume of clothing products reached 1 billion 754 million yuan, accounting for 44.9%, an increase of 11.3% over the same period, and the turnover of accessories business accounted for 2.3%, an increase of 36.6% over the same period.

Sports brands often operate in the mode of authorized distribution. Products are authorized by regional authorized agents to distributors and then to the authorized retailers' stores. Finally, they reach the consumers' hands. As at the end of 2014, the group has 31 authorized distributors, directly managing and controlling about 3141 retailers, and 2014 authorized retailers have opened 1384 new stores and closed 1364 stores. As of the end of 12, there were 7319 stores.