Geox Lowers Performance Expectations This Year

Italy leisure shoes maker Geox 2014 performance points for the fiscal year are as follows: sales grew 9.3% to 824 million euros, up from 810 million euros generally predicted by the market, and same store sales increased by 7.9% compared to the previous year. The profit before interest tax depreciation and amortization (EBITDA) was 43 million euros, which increased four times compared with 2013, 2013.

The operating losses amounted to 34 million 600 thousand euros, but in 2014, the group turned a profit and realized a profit of 4 million 900 thousand euros.

It is reported that "

"The famous Geox released 2014-2016 business plans in 2013, including the 2015 sales target of 887 million euros, and the 2016 EBITDA target of 110 million euros.

However, due to Geox and China

There is a contradiction between the group and the group, which has to lower the expected profit and net profit for 2015.

Although sales will continue to grow, they may not be able to achieve the set financial targets.

In addition, the Ukraine crisis is also uncertain.

Geox said the group has applied for arbitration to settle disputes with Chinese agents.

The two sides signed an exclusive agreement, but Chinese agents sharply reduced their investment in new stores.

At the same time, Geox is actively looking for new Chinese agents, but it is not expected to find suitable partners this year.

Sales in Asia Pacific account for about 7% of total sales, while sales in China account for 1% of total sales. Although the ratio is not high, the importance of Chinese market for Geox's future development is self-evident.

Although Geox has direct outlets in China, the channel of agents should not be underestimated. In 2014, sales of the channel accounted for 40% of China's sales.

A Geox executive said that in 2015, sales in the Asia Pacific region were hard to achieve.

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It is not the first large-scale sports brand to enter the outdoor industry Under Armour. As early as 2009, Adidas Outdoor products began to enter the market, and achieved good results in the past few years.

In recent years, fitness and sports performance has increased exponentially in extreme and outdoor sports enthusiasts, and Under Armour plans to take advantage of this field to cut into the outdoor market.

As Page said, today's sports enthusiasts (indoor or outdoor) are not just attracted, only like skiing or just like playing basketball. On the contrary, they are interested in a wide range of sports. Maybe they will have an improvisation competition on Tuesday night, the gym will do some exercise, then they will climb the mountain on Saturday. Some weeks will also practice weightlifting and running, so that the body can get more exercise.

"For us, it is natural for us to provide clothing, training and sports related clothing to consumers, and to provide them with outdoor products," Page said. "We hope that the market will not only focus on our high-end sports brand and high quality, but understand that" we are clothing coat providers. "

Fast dry tights have laid the foundation of Under Armour, and the company will focus more on innovation in the future.

Improving the performance of the thermal insulation layer and improving the three in one jacket standard are the two main directions that Page is tackling. In addition, a sustainable waterproof and breathable solution is also in progress.

"Everyone thinks highly of durable waterproofing. If we can apply a durable DWR coating on our products and be environmentally friendly, it will be a great breakthrough."