New Trend Of Outdoor Fabrics For Environmental Protection And Fashion

Introduction to the twenty-first China international textile fabrics and accessories (Chun Xia) Expo sports functional fabric exhibition area

The twenty-first session

Fabric and accessories (Chun Xia)

(hereinafter referred to as Intertextile spring and summer noodles Accessories Exhibition) is about to open in March 18th at the National Convention and Exhibition Center (Shanghai).

For this exhibition, more than 2600 exhibitors at home and abroad will bring high-quality surface accessories products to participate in the exhibition. At the same time, 106000 square meters of exhibition scale will compose a new chapter of the exhibition.

Located in hall 8.2, there are 200 well-known sports functional fabric manufacturers gathered to showcase magical and functional fabrics, which are suitable for functional fabrics of different seasons, different uses and different groups of people.

The number of exhibitors is 3 times that of the previous exhibition, and the exhibition area has increased by 230%.

In recent years, the limelight has always been the trend. Functional labels are their labels. Nowadays, sportswear is no longer only a functional tool, fashionable, environment-friendly, gentle, and the appearance of sports fabrics is more and more diverse.

Function + environmental protection +

Sports fabrics show a new look

Focusing on fabric's functionality, comfort, safety and environmental protection and fashion, sports fabrics require higher R & D capabilities and market forecasting capabilities.

Xu Rong Group has made many new customers through the Intertextile fabric exhibition, and has also made many old customers better understand the new products and features, and carry out further interaction and communication.

This year, Xu Rong aims to lock in the target customers through a series of initiatives, such as "early stage in-depth research, reasonable market planning, product positioning, and systematic marketing strategy", focusing on the introduction of environmental protection products, including environmental pfer printing products, recycling of polyester cotton products and some sports function products.

Huang Guanhua, the executive director of the Asahi group, said that this series of products have always run through the concept of energy conservation and environmental protection in all aspects such as raw materials, production process and process flow.

At the same time, in the spring and summer knitting function, the functional requirements such as moisture absorption, quick drying, bacteriostatic deodorization, cool feeling and UV resistance continue; the raw materials include cotton, hemp and modified functional chemical fiber, and slubby yarn, snowflake yarn, segmented colored yarn and fancy fancy yarn are also added to it. The style of burning flower rotten flowers, bronzing silver, film, three-dimensional concave convex jacquard, 3D printing and so on is rich and colorful.

Intertextile has been participating in the exhibition of fabrics for many times, and the eye-catching stand design has attracted a lot of attention. This year is no exception.

Xu Huarong, planning specialist of China (Group) Limited, told reporters that this year's theme booth was "wonderful."

330T dense velvet, fabric soft and elegant, light and thin, has the function of anti ultraviolet, can not only make skin windbreaker, but also make silk scarf; double 2/2 oblique jacquard, soft fabric with special auxiliary functional finishing, so that fabric at the same time has the characteristics of water absorption, moisture permeability, fast drying, suitable for outdoor sports.

Xiang Xing group believes that sportswear this year is mainly blue, white, gold, powder and color. Blue chromatography is dazzling, and white is the best interpretation of new simplicity and movement style. Metal color continues to prevail, but this season is no longer so strong and flexible. The futuristic sense is not so strong, and its natural wear increases naturally. Oyster powder combines with the hot romantic style and luxury sports style this season, showing a feminine trend.

Outdoor sports have been developing rapidly in recent years. Kunshan Huayang new material Limited by Share Ltd, as a professional high-tech manufacturer of outdoor fabrics, accounts for about 4.5% of the annual sales revenue invested in new product development every year, and every quarter has corresponding new products. Its high-end outdoor and safety protection polyester, nylon series functional composite fabrics and all kinds of polymer functional waterproof and moisture permeable films are the main products and core products.

Zhang Hao, director of research and development, introduced in detail that Kunshan Huayang outdoor and safety protective composite fabric is made of high-quality nylon, polyester fiber and sophisticated production and processing technology. The fabric has excellent waterproof, moisture permeability, oil repellency and water repellency.

The dual component PTFE film material with independent intellectual property rights is an important part of the core technology of the enterprise fabric. The multifunctional functional film developed by the multifunctional film has the leading role in the industry.

Resource integration + independent research and development, diversified marketing attracts people's attention.

Kunshan Huayang can provide outdoor and leisure fabrics, and outdoor functional fabric production technology into leisure fabric production, so that fabrics meet customer requirements for appearance and comfort.

In sports fabric enterprises, there are still some enterprises like Huayang in Kunshan. They are strengthening their own research and development while carrying out effective resource integration.

It is a feeling for the Xing group that "the competitors are fierce, the product is following the wind and the products are speeding up".

In view of the characteristics of seasonal fabrics, such as high quality requirements, proper price requirements, strict product delivery, etc., we keep the enthusiasm of tracking and actively cooperating, increase the R & D efforts of the industry, speed up the research and development process, and strive to achieve the goal of achieving a win-win situation by satisfying the customers' requirements for products.

"Xu Rong has been committed to the pformation of manufacturing service industry. In 2014, Di Xurong just completed a large-scale environmental protection project: reclaimed water reuse project.

At the same time, elimination of backward equipment, replacement of new machines, and strengthening of product testing inputs will further guarantee the safety and quality of production.

To this end, Xu Rong is very competitive in price competition, and only chooses to win more customers' value through the added value and quality of products. Huang Guanhua said: "everyone likes things that are cheap and fine." quality "and" price "are naturally not two of clothing brands.

But it is worth mentioning that in recent years, the "added value" of products has been increasingly favored by brands. Suppliers' corporate social responsibility practices, independent product development capabilities, and technical support to customers are all important factors for clothing brands to pay close attention to.

This is exactly what Xu Rong has been focusing on in recent years.

It is reported that Xu Rong specialized in marketing service design platform VFM, the platform provides online sample database browsing, market trends and Xu Rong R&D new information, customers can find the fabric they want on the VFM system through keyword, and then communicate with the online customer service to modify the idea, once confirmed, fabric samples can be delivered within a week, greatly improving efficiency.