Apple Watches Subverting The Smart Market

When the industry is still enjoying the upsurge of intelligent hardware brought by Barcelona Communications Exhibition, apple smart watch Apple Watch has taken all the limelight.

For a time, the words of the subversive and the leader were all over the world. But when we calmed down and thought, we found that the problems faced by apple were just like those of other manufacturers. Apple's Apple Watch seemed to be a little bit hot until the short board such as the short duration of the industry existed.

Yesterday morning, apple officially released the smart watch Apple Watch at the spring new product conference. It was the three version of the sports version, the ordinary version and the high-end Edition version, ranging from 2588 yuan, 4188 yuan to 126800 yuan.

Apple CEO Tim Cook said that Apple Watch is the most personalized product built by the company and will bring clocks to an unprecedented height.

It is worth noting that domestic consumers can use WeChat, Alipay and other commonly used software on Apple Watch.

Apple said that the Apple Watch will begin to accept the reservation in April 10th, and it will be officially sold in April 24th, and the first listing area will include mainland China and Hongkong.

Apple's emphasis on mainland China is still a huge cake in the market.

According to statistics, by the end of this year, the size of China's wearable device market will exceed 10 billion yuan.

At present, the technology giants including Samsung, SONY, HUAWEI and many other domestic and foreign technology giants are laying the market.

Insiders pointed out that with the launch of apple Apple Watch new products, it will lead the rapid development of wearable device market.

At present, domestic manufacturers are actively participating in the market competition of wearable devices. Xiaomi, Qihoo 360 and HUAWEI have launched wearable products. Component manufacturers are ready for chips, FPC, micro module and wireless charging.

Industry short board needs to be overcome

Although Apple Watch's attention has been overshadowed by similar products of any technology company in the past, it faces the same big injury as its competitors: short duration.

According to apple, the duration is 18 hours.

Such data seem to give the competitors a sigh of relief.

SONY is promoting users on Twitter and FaceBook with "our product can last two days".

Although SONY has the suspicion of advertise for apple on its own life, it clearly sees the short board of Apple Watch.

In fact, this is a common problem encountered by almost all smart watches in the market, and apple has failed to provide effective solutions.

In addition to the continuation of the problem, even the original "close to the people" localization applications were also Tucao.

Telecom expert Xiang Ligang told the Beijing Commercial Daily: "from the functional point of view, Apple Watch can not be punctuated. Micro-blog and WeChat really need to operate with a watch. In addition, the boarding function of the aircraft can not be used in a short time in the country. This function is still more troublesome than the two-dimensional code in the mobile phone.

As for motor function, this is not much different from Millet's 79 yuan bracelet, and Apple Watch also needs 18 hours to charge a battery.

It is undeniable that the listing of Apple Watch will greatly stimulate the whole market.

An increase in market size.

According to the Beijing Business Daily reporter, parts suppliers, voice service providers, and hardware factories are generally enthusiastic, and will follow Apple's hair smart watches in the future.

But a fundamental problem is that users never have rigid demand for smart watches, that is, smart watches do not appear to be innovative enough to mobilize the scale of users.

Therefore, in the short term, the outbreak of smart watches in the mass market can not be forced.

Prior to this, SONY and Pebble have entered the field of smart watches, while Samsung and Qualcomm almost launched smart watches Galaxy Gear and Toq at the same time, but the market performance was not satisfactory.

Some analysts believe that apple can let manufacturers see, perhaps from the luxury industry breakthrough is also possible, after all, its iOS ecosystem than other manufacturers win, but in the short term, the industry is not enough to form a subversive force.

AI media consulting CEO Zhang Yi said that under the upsurge of smart wearable devices, homogenization is very serious.

At present, the smart wearable product format is relatively basic, and has not brought the impact of revolution.

Many products are painless and not just needed. They are almost chicken ribs.

Unlike mobile communications, changing people's way of communication has become a necessity.