Nine Points For Clothing Franchisees To Pay Attention To

　　 Fashion Alliance In recent years, development has been very fast. Many investors want to invest in clothing. clothing Join the field. However, clothing affiliate is not as simple as imagination. If you want to succeed and make a good profit, you must know how to choose a good clothing franchised brand. Then how do you choose a good affiliate brand? Franchised brand At that time, the franchisees should avoid the following points:

(1) don't believe in verbal promises from headquarters.

Some eager to join the franchisees, who read the relevant documents provided by the chain headquarters, took time and effort. They chose to listen to the oral presentation of their headquarters or their agents. We must know that this is absolutely impossible. The consequence of this is that it is very easy to set traps for the chain operators who are ill disposed. Therefore, the franchisee must pay attention to not impulsive, it is necessary to sign the official written documents issued by the headquarters. If a written document has any objection, it should require the headquarters to issue a written explanation of the document, not to trust the verbal commitment of any level of personnel, or else there will be disputes in the future operation process.

　 (2) don't believe in any government or other background at headquarters.

In the information of investment promotion, there is a group photo of the head and leader of the headquarters, the inscription of the leader, a company's government department's backstage documents and so on. Leaders and speeches, ribbon cutting and so on should be invited in the investment promotion and opening ceremonies. This is the common practice of some chain operators, but the league members should remember that none of these problems can be explained. The key is to see its own strength, service and operation level.

(3) conduct a thorough investigation of the model stores and franchisees.

This is very important. Before signing the contract, we must conduct a thorough investigation on the sample store and franchisee. Whether the investment manual is consistent with reality is to see if there is something unique in its service and goods, whether it satisfies the customers and whether its image is striking or attractive. Take the initiative to talk with the shop assistants, talk with customers, talk to the target customers, and talk with the franchisees. It is necessary to observe and to make secret visits.

(4) franchisees should contact all levels of managers at the headquarters of the chain as much as possible and communicate with them.

First, we can know more about the project; two, we can inspect the management and management capacity of the headquarters.

(5) investigate the credit standing of the headquarters through credit rating agencies.

Franchisees should not only listen to one side of chain headquarters. They should take various channels to understand the status of chain headquarters. In addition to the above, it is necessary to conduct a thorough investigation of the model stores. We can also investigate the credit standing of the headquarters through credit institutions, especially when foreign franchising companies or their agents are just beginning to develop franchises in China. Because similar cases have happened a lot in China, many franchisees are being cheated because some domestic franchisees are bluff and swindled under the banner of foreign countries.

(6) get help from professionals, such as lawyers, auditors, accountants, etc.

As a single franchisee, professional knowledge is limited, so before deciding to invest, professionals should be invited, such as lawyers, auditors, accountants, franchising experts, etc., to be consulted. It is best to invite them to participate in the negotiation process.

　 (7) beware of traps for illegal pyramid schemes.

Illegal pyramid selling is developed through pyramidal structure, though it also sells products or provides services, but it is just a tool to develop offline products. There are a lot of people who are carrying out illegal pyramid selling under the banner of franchising, so the franchisee must identify clearly and do a good job of inspection so as to avoid falling into the trap of illegal pyramid selling.

(8) we must clearly calculate the investment, return and risk, and do not exceed the scope of funds that we can afford.

Chain headquarters usually put forward investment and return in the investment manual, but this often has a certain amount of moisture, which may reduce investment volume, conceal individual items and exaggerate returns. On this basis, the franchisee should take full account of the possible investment situation and clearly figure out the existence of investment, return and risk. Implement your reliable source of funds and do not exceed the scope you can afford.

　 (9) do not exceed your business capability.

Capital is one aspect, and management ability is equally important. Although chain headquarters will give training, but the franchisees still have to weigh their management ability is suitable, especially for those who need professional skills to join in the project.