Pinghu Creates Three Platforms To Promote The Optimization And Upgrading Of Clothing Industry

First, build a service upgrade platform. Set up Pinghu Fashion Culture Creative Park with "design research and development" and "brand marketing" as the two core links to gather clothing design , e-commerce services, brand planning and other service resources.

The second is to build an e-commerce market exchange platform. Take the lead in launching the "Alibaba? Pinghu Industrial Belt" project, and provide free agency operation, marketing planning and optimization for online enterprises Supply chain And provide services to industrial enterprises settled for more than one year Incentive subsidy At present, 38 garment enterprises have settled in accumulatively, with a daily average transaction volume of 3 million yuan, a year-on-year increase of 100%, and the transaction scale of the industrial belt ranks fifth in the country.

Third, create an internal and external interactive platform. The "China Pinghu Fashion Expo" was successfully held for two consecutive years, attracting more than 130 batches of national clothing fabric suppliers, brand agents, and clothing designers to interact with each other. Select leading garment enterprises as key support objects for "going global", expand the use of development funds to brand promotion, R&D design, exhibition promotion and other aspects, and invest a total of 10.199 million yuan in 2014.

Related links:

From 2010 to 2015, the growth rate of men's clothing sales has far exceeded that of computers, cameras, food, and is far ahead in various categories.

This is a copy from the research company IbisWorld You can easily refute the statistics of, isn't it because the number of people who buy men's clothes online is small? This view is very correct. As Will, an analyst at IbisWorld McKitterick said that electronic products such as cameras have flooded the Internet for many years, and the online men's clothing market is far from saturated.

Like the men's wear market, the e-commerce category that is considered as the next outbreak point is grocery stores, but from the current data, it is far from meeting the expectations of e-commerce. As a result, under the influence of various factors, the sales growth of men's clothing peaked. On the other hand, according to the prediction of IbisWorld, the sales growth of men's clothing will continue to lead in the rest of this decade.

But there are some more important reasons, which objectively also promote the growth of men's online market. Nowadays, many clothing brands have realized the growth trend of men's fashion consumption, and some new men's styles that have become popular in recent years, such as forest, sports and leisure. Their response is to cooperate with fashion e-commerce companies, such as men's clothing brands that follow the western denim style Need recently started to cooperate with Farfetch, a fashion e-commerce company (Farfetch has just been valued at US $1 billion), so that men can buy jeans, flannel and high-end sports pants online.

In addition, compared with the past, the current e-commerce is more mature in delivery, payment and online experience, and male consumers are more efficient. After these experiences are improved, the adaptability to online purchase will also be greatly enhanced.