G-STAR RAW Launches Internal Shoe Products

G-Star RAW will recover from November 1, 2015. Shoe shoe A series of licensing, brand new shoe series. With the cooperation with Overland Shoes Limited, the G-Star RAW is more solid in the footwear industry. brand Strength, the launch of its own shoe series is expected to inject new vitality into this category while thanking its contribution.

A separate department composed of excellent design teams is committed to shoe products. Later G-Star Shoe products The series will continue to follow the brand Just the Product concept and its unique innovation and process methods.

From June 2015, G-Star will take over the product sales responsibilities of Overland Footwear Ltd.. All duties of shoe design, development and global distribution will start in autumn / winter of 2016.

The transformation plan is comprehensive and thorough to ensure maximum commitment to brands and customers.

G-star is very grateful to Overland for its valuable contribution to the brand during the 9 years of cooperation, and expects to continue investing in the brand through the development of shoe categories.