How To Control The Volume Of Clothing In Light Season?

To obtain profits is to win the largest sales volume; to take advantage of the situation is to get the commanding heights and strive for long-term strategic advantages.

It has just passed the severe test of the off-season.

Shoppers will be ready to make a big profit in the coming season.

Then, how can we make money in the peak season of clothing? Next, Xiaobian tells you about the sales strategy of the clothing season, hoping to help everyone.

Focus on pioneering marketing work

When the peak season comes, if sales channels and customers remain at the original level, sales performance will not stop, probably due to the increase of competitors or the marketing strategy of competitors.

Therefore, in the off-season, apart from analyzing, classifying and managing the existing customers, the clothing businesses should also actively develop new marketing channels, develop new customers and markets, sum up experiences and lessons, plan the next market development plan, and train marketing personnel.

Testing consumer acceptance of new products

Consumers tend to be more sensitive to their cost and product prices in the off-season, but this is the best time to test the acceptance of product price and value.

If consumers are able to accept the styles and prices of new products in the off-season, then the marketing activities of new products in the peak season are relatively simple.

Do a good job in forecasting and monitoring of stock garments.

Excessive inventory is a huge financial pressure and business risk for garment traders.

In order to reduce the pressure on the stock market, garment manufacturers are likely to make substantial price cuts to clear up the stock.

However, when the peak season comes, the inventory level is too low, and the Olympic Games are close to two or three lines.

The duel and the way out are also likely to cause businesses to seize unexpected growth in demand.

Therefore, sales forecasting and inventory monitoring are very important during the off-season.