Four Magic Weapons For Clothing Store Promotion

First, the promotion strategy of lucky draw.

Most of the clothing stores use raffle promotion to satisfy them. customer The pursuit of excitement, strong heart. This is also an effective way to focus on the psychology of customers. For example, Lining clothing brand has adopted such a promotion strategy, and has achieved good results.

Two, with the gift of goods. Promotion strategy

The gift mainly refers to the customer's purchase of merchandise, and A gives the merchandise B. There are three kinds of gifts: packaging, packaging and packaging. Generally speaking, the gift is placed inside the packaging of the product, and the gift is attached to the surface of the package. If it is a package, it is usually delivered separately by the retail store. Gift with goods is a disguised sales promotion method, mainly to avoid the side effects caused by direct price reduction. Generally speaking, the promotion effect of this method is based on the relevance between the gift and the merchandise and the uniqueness or value of the gift.

Three, the promotion strategy of membership discount.

The preferential sales promotion strategy for members is mainly aimed at customers who own membership cards. They enjoy special preferential conditions when they consume, and their preferential conditions can also have different combinations. Only long-term relationship with customers is the future. Couture The key to success is to establish customer relationship. Membership discount is a way to establish customer information by means of consumption interaction. At present, there are quite a lot of clothing stores using membership cards, so this method can be widely used.

Four, preferential sales promotion strategy

Price concessions can directly reduce the price of goods and attract consumers to buy. Of course, the most commonly used methods are discounts and special offers. Discount refers to the discount on the basis of the original selling price to attract. Price reduction Discount It is the simplest way to promote sales, so it is easy to be launched. If you can surpass the traditional stereotype in your application, you will get better results if you use your mind a little.