Guangzhou Takes The Lead In 4 Taobao Towns.

With the Taobao Research Report (2014) released by Ali Research Institute, the first 19 Taobao towns have attracted the attention of all parties - a Taobao Town, at least 3 of the Taobao village with an annual turnover of more than ten million yuan.

Look around the big cities. Guangzhou Taking 4 Taobao towns as the leading position, 4 towns in Zengcheng Xintang, Baiyun Taihe, Panyu Nan Cun and Huadu Shiling, contribute 22 to Taobao village. Why did the South Village and Xintang rise to be Taobao town? After the reporter visited, the people in charge there gave a consistent answer: the long-term business culture.

Xintang town crown: there are 9 Taobao villages.

With the emergence and clustering of Taobao village in various regions of the country, Taobao town Begin to emerge. The definition of "Taobao town" by Ali Research Institute is that the number of Taobao villages in a town, township or street appears to be more than or equal to 3. "This is a higher level ecological phenomenon of rural e-commerce based on the development of Taobao village."

In 2013, the Ali research center "Taobao Village Research micro report 2" proposed that there were 20 Taobao villages in the whole country, and the "Ren Tong Village" in Panyu's South Village Town, which was reported by this newspaper, is Guangzhou's "unique seedling".

A year later, the reporter visited Li Ren Dong again, and found that the radiation of Taobao village was swift and wide. It was sandwiched between the tall buildings in the South Village. The Taobao merchants, like the stars in the fire, adapted to the convenience of the local people.

And the 9 Taobao villages leading the Taobao town of Zengcheng, Xintang, is known as the "world". Jeans The title of capital. In recent years, the electricity supplier has strong momentum of development. Guangzhou Zengcheng Xintang cowboy clothing trade city, more than 95% of the entity is combined with the wholesale business, and has driven nearly 2 businesses around the world specializing in Taobao and other network sales.

The choice of the electricity supplier era is why Xintang and South Village managers have the same view: the long-term business culture. Whether the amusement machines on the south side of the village or the jeans processing factories in Xintang have been famous for nearly 20 years because of the huge scale and the maturity of the industrial mode. The electricity supplier is a new carrier, but the competitiveness of the product is not an overnight success.

South Village

Formation: peaceful environment + low rent + fellow townsman relationship

Hu Shengzong, the head of the economic development office of the South Village Town, said that the formation of 3 Taobao villages in the South Village area is based on "peaceful environment", "low rent" and "fellow townships". From the perspective of development, the time of gathering and development of Liren Dong village is longer, resulting in radiation and sample effect.

Question: rent increases + security risks

South Village Economic Development Office said that with the continuous accumulation of businesses, the rent in the village rose. In the past year, the rent rose by some 100%, and businesses were under the pressure of increased costs.

In addition, because most businesses hire villagers' houses to engage in business activities, some businesses often operate in the way of office area and warehouse area in order to save rent costs, and there is a certain hidden danger of fire safety.

Way out: Baotuan + service + scale

Hu Shengzong said that the South Village will use the platform of the South Village General Chamber of Commerce, set up the South Village General Chamber of Commerce e-commerce enterprise branch, guide the enterprises in the South villages and towns to engage in electric business enterprises, and timely collect the problems existing in the operation of the electric business enterprises. At the same time, combined with the South Village General Chamber of Commerce Clothing Industry Association, regular organization of electricity supplier enterprises and garment enterprises docking.

With the increase in the number of online shops, Wanli business park, located in the village of Li Ren Dong, will use one of its offices to lease to companies engaged in electric business. At the same time, the South Village has introduced professional product photography and online shop design team to foster the large-scale development of e-commerce enterprises.

Xintang town

Form: jeans industry is huge.

Tens of thousands of factories are produced here, and their annual output is estimated to be 100 million pieces. According to the statistics of China Textile Industry Association, this is equivalent to 60% of China's output and 40% of the total export volume of the country.

Long before the rise of Taobao, the town of Xintang was a cowboy garment factory with a reputation for nearly 20 years. According to the local government estimates, the radiation effect of the jeans industry is 400 thousand directly and indirectly.

Question:

Cost Plus + homogenization + fake imitation

After 2010, the typical "world factory" model is facing challenges in Xintang. The rising cost of raw materials and labor has caused many businesses to complain. In 2001, Xintang's 10 years of construction were catching up with the good season.

"More than 4000 yuan monthly salary is also dissatisfied with workers." He said that at that time, overseas orders dropped suddenly, and fierce homogenization competition led to a smaller profit. Processing a pair of jeans, profits only a few cents, and encountered quality disputes, "often earn a few single is not enough to subsidize a deficit."

After the spring tide of Taobao, many generations of factories adapted to the change of market demand and changed to domestic sales. Wen Jian said that at that time, everyone was producing high imitation brand jeans for similar e-commerce providers such as Taobao. "People say jeans are fast becoming a high imitation jeans city."

Way out: electricity supplier + independent brand

"All say transformation, but where to turn?" in the eyes of Wen Jian and other bosses, the transformation also means challenges and opportunities. In the process of establishing the status of Taobao town in Xintang, there are probably two ways to transform the local government and the local government.

In order to comply with the tide of the network, Xintang cowboy clothing trade city is spending the construction of the wholesale business building with an area of 20 thousand square meters, which is put into operation at the end of this month as planned. By then, the building can be stationed in more than 800 brands of e-commerce business, combined with the original resident business, to form a huge denim clothing terminal trading business and network sales platform.