MUJI Shenzhen Yitian Holiday Plaza Will Close In February 28Th.

From February 6th to February 28th,

Shenzhen Yitian Holiday Plaza Shop will hold a special shop, some products 30%OFF-70%OFF.

Fans heard the news of closing shop, they said they wanted to sweep the goods, and wondered why they shut down the store.

According to statistics, Muji in 2014

The mainland has opened 30 new stores and has 130 stores in China.

Shenzhen also opened 3 new stores in 2014, including a MUJI TO GO.

At present, there are 10 open stores in Shenzhen.

From the speed of Muji's expansion last year, we can use the trend of expansion to describe it.

The sudden closing of the store is quite unexpected.

A common voice is: the rental of stores is rising and forced to close.

The rent hike has become a pain in the retail industry.

Plus the impact of the electricity supplier, many brand stores operating performance is poor, can not only have broken arm to stop losses.

Is the fast moving fashion brand Muji also facing such a problem? Perhaps the closure of Holiday Plaza in Yitian, Shenzhen is a good warning.

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Chen Dapeng pointed out that in recent years, with the pformation of China's economy, especially the changes of the market, including the change of market demand, the change of market structure and the change of market consumption mode, the garment industry has entered a period of comprehensive adjustment and pformation.

"Since the beginning of the new century, especially after 2000, China's apparel industry has been developing rapidly under the support of the two supporting backgrounds of the entire textile industry chain and market demand.

A large number of excellent brands have been developed and have been recognized by consumers.

However, with the pformation of China's economy and the slowdown of economic growth, the change of market consumption, especially the competition of homogenization and excess, has brought us a very big market operation difficulty.

Chen Dapeng said, "under such circumstances, our brands and entrepreneurs are thinking and reflecting. The development of the growth mode of the horse race enclosure in the past, especially the rapid expansion of scale, has brought us difficulties.

Every year, dozens of stores and even hundreds of stores open shop. This rapid development has made our enterprises and brands lose sight of the importance of being an industry or being an important brand.

"I have always thought that the slowdown in the market is a good thing for the development of the brand, to slow down, to be impetuous and to think more rationally and pragmatically the road to the development of the brand."

Chen Dapeng believes that rational and pragmatic is an important turning point and symbol for the garment industry and brand to mature on the basis of the past development.

Looking at the brand development over the past two years, a prominent feature is rationality and pragmatism.

Yang Zhaohua believes that the home textile industry's brand building should focus on three aspects: first, the development of the market, the product development with consumption demand as the guide, the consumption demand and the domestic demand.

The home textile industry will carry out bed product testing and scientific use of activities this year.

Second is to expand the brand impact and actively increase the export share of the independent brand.

Great changes have taken place in the past two years. The home textile industry should explore all channels in the future, strengthen the integration of online and offline businesses, and explore new channels.

Finally, quality, quality is the root of the brand, if there is no quality, the brand will have no foundation.

On the basis of the past, we should continue to do a good job in the industry's standards and quality work, so that the brand of enterprises can develop healthfully and satisfy or protect the interests of consumers to the maximum.

We should also actively promote social responsibility and lead the development direction of the industry.