The National Convention And Exhibition Center (Shanghai) Will Open The Whole Library.

In March this year, the National Exhibition Center (Shanghai), with the appearance of "clover", opened the whole hall.

By then, Shanghai will have an exhibition area of 1 million square meters, becoming one of the largest exhibition cities in the world.

The construction of the National Convention and Exhibition Center is an important strategic layout of the exhibition industry in China. What kind of hope does the symbol of lucky "clover" bring to China's exhibition industry in 2015?

China has become one of the largest and largest exhibition countries in the world, and it is also an emerging market of common concern of International Exhibition circles.

Statistics show that in 2014, a total of 2432 economic and trade exhibitions were held in the country, an increase of 4.2% over 2013, an increase of 17.68% over 2012. In 2014, the total area of the national exhibition was about 71 million 100 thousand square meters, an increase of about 2.6% over 2013, and an increase of 17.97% over that in 2012.

Carding

Years of development data can be found that China's exhibition industry has maintained two digit growth for many years, and this trend has not been maintained in 2014.

Industry experts generally believe that the stage of rapid expansion of the exhibition industry has basically ended, and now it has entered the "medium speed era" of "one digit growth".

Recently, reporters from Shanghai held the theme of "China exhibition industry in pition", the International Convention and exhibition industry CEO forum was informed that in 2014, "North Canton" indoor exhibition area ranked first in Shanghai, 800 thousand square meters; second in Guangzhou, 560 thousand square meters; Beijing ranked sixth, 260 thousand square meters.

It can be expected that the pavilion area of the first tier cities in China will remain within a relatively fixed area after the rapid expansion of this stage.

Cai Guofeng, President of China Exhibition Group, believes that the slow growth but stable output value will be the main feature of the exhibition industry in the coming period.

In addition, Beijing is expected to slow down nationwide in terms of pavilion construction.

Facing the new pattern of "medium speed growth", the exhibition industry should speed up the adjustment speed in the 3 aspects of economic scale, structure and technology in the future, strive to benefit from service value-added, benefit from intelligent technology, and benefit from low carbon and energy saving.

"This should be the way for China's exhibition industry to increase from quantity to quality."

Cai Guofeng said.

At this forum, CEO and experts at the forum put forward suggestions on exhibition services, new technology applications and green exhibition.

We should pay attention to the value added of the exhibition hall and services, and enhance the quality and efficiency.

On the one hand, with the rapid development of the exhibition area and the number of exhibitions, the problems of improving the service of exhibition hall, increasing the value of services and improving the standard and level of exhibition services have become more prominent.

According to the statistics of the China Exhibition Group, 16 of the 87 exhibition pavilions are built more than 20 per year, and 16 are built 20 years ago and 40 have been built up to 10 years ago. It has basically come to a safety risk and needs to update the time limit for maintenance; on the other hand, it is the trend of international exhibition industry to improve the quality of the exhibition and develop the standardized and standardized brand.

It is suggested that the theme of exhibition should be accurately positioned, the exhibition technology should be integrated, and professional team members should be set up to carry out differentiated operation.

The application of new technology should focus on platform and

Wisdom exhibition.

The exhibition hall should collect data from the organizers, exhibitors, spectators and exhibition service providers by building an exhibition information big data platform, and share data with all parties to achieve O2O's online services and move faster from the offline to the online.

Low carbon and energy saving should focus on improving hardware facilities, promoting green exhibition and building ecological exhibition hall.

Ecological concepts should be introduced when pforming pavilions and building pavilions.

The construction of future pavilions should give more consideration to one-time investment, long-term benefits, energy conservation and environmental protection technical means, build ecological exhibition hall, adhere to the concept of green exhibition, guide environmental protection materials through price leverage, reduce wood mixed materials, avoid dust and odor in exhibition hall, implement integrated services of exhibition hall, material production and storage, and at the same time create value-added benefits.