Clothing Store Owners Have To Know The Siting Skills

The location of clothing stores is not just a shop choice, but also a favorable location. Because a good clothing store location can bring a continuous flow of clothing shops, and the flow of clothing is the fundamental and guarantee for the survival of clothing stores. Let's tell you how to choose a good store.

First, open channels to find shops. Many entrepreneurs like to understand shop information through newspaper advertisements, housing agencies, real estate fairs and the Internet. In fact, with the development of the Internet, many people will publish the information of transfer and rent through the form of network. However, the information in many websites is too scattered, incomplete, and overdue information will also waste a lot of time. Therefore, we must open up channels for the shops. If we want to search the Internet, we must look for more professional websites.

Two. Shop location We must pay attention to the flow of people around, traffic conditions and the surrounding residents and units. For business entrepreneurs, the "passenger flow" is the "money flow". Do not choose to be in remote areas for fear of competition. In fact, the business district shops are more concentrated, but it helps to accumulate popularity, but we should pay attention to the problem of dislocation.

Three. site selection Be forward-looking. Not all the "gold market" will make money. Sometimes, when the municipal planning changes, the busy area may become a lonely place. Therefore, entrepreneurs should take a far sighted view of location and know more about the future development of the region. In addition to municipal planning, we should also pay attention to the future competition in the area.

Four, pay attention to the cost performance of rents. Different geographical environment, traffic conditions, the structure of the storefront, the rent will be very different, sometimes even more than a dozen times. For entrepreneurs, we should not just look at the superficial price, but also consider the cost performance of rents.

Five, look for stores to combine project 。 Now many cities, a street is a feature, so look for stores to find out according to their own projects, such a business is easier to succeed.

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Decoration shops are designed to improve the sales of clothing. In foreign countries, decoration styles, window design and clothing display are all a great learning. If this series of work is done, the sales of the same clothes can increase by 15%~30%.

When decorating shop, we must do well in setting up and designing the shop keynote.

Especially in large clothing markets and stores, good passageways can definitely improve sales, and its principle is to make customers easy to enter and difficult to get out.

First of all, it is necessary to let the passageway in the shop be blocked, so as to let the customers turn around in the labyrinth. A common way is to set up several "middle islands" in the shop, often using folding frames. The longer customers walk around, the more likely they are to buy, and the outside customers see more people inside, and are more willing to enter.

Next is to set up a rest area, and to set up a sofa or something. Customers are tired of shopping. Sitting on the sofa and waiting for friends is your chance to increase sales.

Selection of main colors for decoration. The most stupid way is to choose black, white and grey. Such a main color will not take away the style of clothes. After all, clothing stores do not sell decoration.

After the decoration style is fixed, it is the choice of columns, inserting rods, spacers, and tabletop. These things are used to hang clothes, and it is also important to choose the best ones. The principle is to conform to the brand style and positioning.

For a clothing store, the electricity consumption of lighting is really high, but if you want to make good sales performance, the money can not be saved. Man is a kind of light seeking animal, where light can attract the eye, but the light depends on the darkness. This requires attention to the technology of lighting.