Why Do Some Luxury Brands Protect Their Rights In China?

On the one hand, luxury brands are keen to fight against counterfeiting rights for individual businesses. On the other hand, it is difficult for consumers to protect their rights and interests to these brands.

Journalist survey found that consumers to luxury brands such as Hermes (Hermes), Louis Vuitton (LV), Chanel (Chanel) and other luxury counters, will be rejected when asked for inspection requirements.

No provision of inspection services and no formal written identification has become the "hidden rules" of most luxury brands.

And many large brands of counterfeit goods exclusive identification center is also "hidden in the boudoir people do not know", take Chanel (Chanel) as an example, whether it is login to its official website in China, or dial 114 directory enquiries, or search through the Internet, you can not find Chanel (Chanel).

Contact number.

This caused many consumers to complain about their rights.

Cheng Fangxing, director of Liaoning Da Chen law firm, said that in accordance with the current law of China, "who advocates and who gives evidence", consumer rights protection often requires the purchase of counterfeit goods by notarization. This process is often expensive and long.

And the identification center with the ability to distinguish true or false is often in the state of "seeing the end of the dragon" but also making it harder for consumers to make claims.

"In the view of many brands, brand is also expanding brand influence. Some brands are not only concerned about being Shanzhai, but also willing to see the brand entering the popular view."

Zhou Ting, President of the Institute of wealth quality, said.

"Survey data show that 80% of China's online sales of international brands are fake.

Many international brands in China are already the industry's hidden rules, but Chinese consumers always think that luxury goods must be goods of origin.

Because of the existence of these international brand foundries, the outflow of some informal channels leads to the fact that the brands do not know whether they are genuine or fake.

And once these

A lot of underground things are coming out of the problem. "

Zhou Ting said.

"This is why a lot of brands only maintain rights for retail merchants, not the underlying reasons for the large suppliers behind them."

Zhou Ting said.