Nike Online Sales Continued To Rise, Good Momentum.

Nike's CEO Mark Parker recently said that at present, Nike Online sales have accounted for 15% of all direct sales. Online retail is the top priority at present and is expected to continue to boost sales growth in Nike for a long time to come.

Nike ranks sixty-fourth among the top 500 Internet retailing companies released by Internet Retailer in 2014, and has maintained strong growth in the first 6 months of the 2015 fiscal year. As of November 30, 2014, Nike announced in the second quarter of fiscal year 2015 that its online sales grew by 65%, but no specific sales were announced.

In its first quarter of fiscal year 2015, Nike announced that its online sales account for 15% of total sales. This figure accounted for 10.7% of the first quarter of 2014. Internet Retailer estimates, Nike second quarter Online Sale The total sales volume increased from US $124 million 200 thousand to US $204 million 800 thousand over the same period last year, and all direct consumer oriented sales channels, including direct sales volume of online and offline stores and related channels, increased to US $13.65 from US $1 billion 157 million in the previous year, up 18%; Nike total revenue increased from 6 billion 430 million US dollars to 7 billion 380 million US dollars last year, or 14.8%; net profit increased to 665 million US dollars, or 22.7%, compared with 534 million US dollars in the same period last year.

For Nike companies, the proportion of online channels is increasing. Parker told the company's second quarter earnings report and Wall Street analysts' conference call that online sales will be the biggest and most important opportunity for Nike to boost sales growth in the next few years. At the same time, continuous innovation and new market expansion opportunities remain parallel. These are just the first steps for Nike.com to "make everything possible" in the future.

Recently, Nike announced the financial situation in the first half of 2015: total revenue grew 14.6% from last year's US $13 billion 400 million to US $15 billion 360 million, and net profit increased 22.9%, from 1 billion 310 million US dollars to US $1 billion 610 million.

As you can see, Nike is in. Electric business field The return on investment represented a 65% growth in online sales in the second quarter of 2015. Nike also has the power to win in the late stage of the plan. It is ambitious and ambitious to include online consumers worldwide. In investor relations and bank meetings, Nike said it expects to achieve annual sales of at least $2 billion in the fiscal year 2017.